(openPR) - Istanbul, Turkey – December 2, 2008 – Turkey Yellow Pages LLC the Local Search company, announced today the rebranding of its online and mobile portals to Yellow.com.tr.
The Yellow Pages brand has earned a large group of loyal users in the Turkish market since arriving in Turkey in early 2008. It is felt Yellow.com.tr will more accurately reflect Turkey Yellow Pages business operations in the country.
“This rebrand in Turkey is a first for our group of companies”, said Trevor Nadeau Regional Director of Information & Internet Services with Al Wahda-Express Group of Companies, Turkey Yellow Pages’ parent company. “We have been in business over 20 years, operate in 5 countries and print millions of Yellow Pages directories every year. In Turkey we are a pure online and mobile Yellow Pages directory advertising business, therefore it made perfect sense to make the move to just Yellow.com.tr ”.
“The Yellow Pages industry has been around for more than 100 years and operates in more than 100 countries’, stated Goktug Oguz, General Sales Manager for Turkey Yellow Pages. “Even Yellow Pages Australia, a seasoned Yellow Pages market veteran with over $2 billion dollars in revenue made the move from using Yellow Pages to just Yellow.”
“The Turkish market has a very high penetration of Internet users and over 62 million GSM subscriber lines. We are clearly embracing the future of Local Search with the rebranding,” continued Oguz.
The move to the shorter more memorable URL of www.yellow.com.tr/
is also seen as a strategic move to increase traffic to the already popular Yellow Pages online and mobile destinations.
Turkey and the world will see the new Turkey Yellow Pages branding unveiled throughout the month of December 2008. An online media campaign is planned along with various radio spots, outdoor, print and direct marketing campaigns showcasing the new look for the world’s most trust brand of local buying information - Yellow Pages.
Based in Istanbul - Turkey Yellow Pages LLC is the official publisher of Yellow Pages branded products in Turkey. Turkey Yellow Pages LLC is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.tr and Yellow.com.tr trademarks in Turkey. Turkey Yellow Pages LLC is part of the Al Wahda-Express Group of Companies. Founded in 1986, Al Wahda-Express Group of Companies employs nearly 1000 employees publishing print, online and mobile Yellow Pages directories throughout 5 countries including Turkey.
Turkey Yellow Pages LLC
Cumhuriyet Caddesi,
Gürsel Plaza No: 123
Kat: 8-9 34805 Kavacık,
İstanbul/Türkiye
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