(openPR) - Mobinex and VMG Media JSC today announced that they have signed a cooperation agreement to deliver on-device portals and rich mobile applications for Vietnamese mobile market.
VMG Media, as the leader media and mobile services company in Vietnam, will create on-device portals for Vietnamese mobile operators, using Mobinex Smartface Platform. Partnership between Mobinex and VMG enables mobile operators, service providers and third party developers to benefit rich mobile applications such as mobile TV, media downloads, mobile video, and visual voice mail. Interactive user interface, user friendly and compelling design of Smartface powered on-device portals will increase the usage of mobile services.
Vietnam, as being one of the fastest growing mobile markets in the world with 52.4 million mobile subscribers, is witnessing major subscriber growth going from 4 million users by the end of 2004. Despite the high annual increase in mobile penetration, ARPU (mobile operator’s Average Revenue per User) is around 6$, which is relatively low compared to rest of Asia. In an attempt to increase ARPU rates, mobile operators are keen to encourage the usage of mobile services and related on-device solutions.
“Our local market knowledge in mobile services and Mobinex’s leading technology will create synergy on value added services and generate higher ARPU for Vietnamese operators.” declared Nguyen Manh Ha, CEO of VMG Media.
“The Asia Pacific region is home to 42% of all Internet users and with 1.4 billion mobile phone subscribers. The region, including Vietnam, also takes up a significant share of the worldwide cellular market. Youth population, who is familiar with mobile technologies, is the biggest growth opportunity for mobile operators in Vietnam.” stated Murat Bahar, Mobinex VP of Sales and Marketing.
About Mobinex
Mobinex, as the leading provider of on-device software solutions, is dedicated to increasing revenues of mobile providers with innovative user experiences. Along with customers and partners including Vodafone, Zain, Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP, Mobinex products reach to a subscriber base of 120 million globally.
Company's flagship product Smartface Platform enables mobile providers to publish “On-Device Portals”, a new breed of mobile applications for mobile devices, which combines handset functionality, network features and rich media to create a compelling user experience. Smartface Platform helps mobile providers to empower mobile data services and customize the user experience OTA (over-the-air).
About VMG Media Joint Stock Company
To be found with the two main business sectors including telecom and media, VMG is the leading entrepreneur in media services and content providing industry in Vietnam. VMG inherited from VASC well-found CP technology system, well-known brand on the market as well as well-established partners and customers.
As being the first and largest online value-added service provider for Internet and mobile services in Vietnam, VMG Media operates in online news, publishing, mobile communication and television areas mainly.
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