| 03-09-2006 08:30 AM CET - Advertising, Media Consulting, Marketing Research |
|
From Zero to Pulse in 2.5 Auctions
Press release from: Empirical Enterprise
(openPR) - What started out as test marketing on eBay, to raise awareness for Personal Ponies Ltd. (PPL), instead became an almost overnight success. Personal Ponies Ltd. is an international 501 (c) 3 but until now, a quiet and little known organization made up of 100% volunteers with not a single paid position. This is a very unusual non profit in that regard. Due to being young and small we must make the absolute best of our meager resources. We decided to try eBay.
Ebay is considered to be for sellers and buyers. But why not just for promotional as well, I wondered. I had a product handy that could be my vehicle, the Wannabes characters for which I designed and maintain a web site, so I studied the patterns and trends for a few days and dove in.
The first auction was in time for Christmas, the second for Valentine's day. The third auction hit the Pulse half way through. Not bad for a beginner. Then we tossed up 2 more auctions in succession, both of which are on the Pulse simultaneously, arriving there at less than half of their auction duration. What started out as a break even in costs but great for promotion, is suddenly surging ahead as an unexpected fundraiser as well. In addition to our personal auctions we are gaining a following of people doing auctions for PPL and about PPL. If we can do this in 2.5 auctions then any organization that needs exposure or funding can do this as well.
Just a few of the Auction #'s from the beginning that can still be accessed on ebay:
For PPL
Christmas: 5648020113
Valentine: 5656406677
Clue: 5668858782
Brace: 5671958550
Name: 5673977506
About PPL
Celebrity: 7377478605
Cookies: 7748192364
Fun: 5674082460
For More Information Contact:
Annie Boulet Norvelle
Direct Line: 408-268-1184
empirical1@wannabes.com
www.wannabes.org
Ebay is considered to be for sellers and buyers. But why not just for promotional as well, I wondered. I had a product handy that could be my vehicle, the Wannabes characters for which I designed and maintain a web site, so I studied the patterns and trends for a few days and dove in.
Just a few of the Auction #'s from the beginning that can still be accessed on ebay:
For PPL
Christmas: 5648020113
Valentine: 5656406677
Clue: 5668858782
Brace: 5671958550
Name: 5673977506
About PPL
Celebrity: 7377478605
Cookies: 7748192364
Fun: 5674082460
For More Information Contact:
Annie Boulet Norvelle
Direct Line: 408-268-1184
empirical1@wannabes.com
www.wannabes.org
News-ID: 6075
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9 o'clock: discuss press release with client
10 o'clock: submit release to openPR
Within the briefest possible time release is published and displayed in a prominent place on openPR.de. I am thrilled!
Zehra Spindler, Calypso Now! - Communication Agency
10 o'clock: submit release to openPR
Within the briefest possible time release is published and displayed in a prominent place on openPR.de. I am thrilled!
Zehra Spindler, Calypso Now! - Communication Agency

