Festival bonanza for Intex customers and channel partners

New Delhi, 24th October 2008 : Intex Technologies India Ltd, one of the fastest growing companies in IT hardware , Mobile Phones and Electronics, has introduced several special bonanzas, for its customers and channel partners to add to the their festive celebrations. Various special pricing offers and freebies are in-store on select products.

There are elegant Optima watches on offer on purchase of INTEX mobile phones like INTEX- IN 3333, IN 2233, IN 1210, IN 5050 & IN 2010. A pair of Maxima watches is being given to consumers who are keen to buy INTEX Notebooks or INTEX Gold and Silver Desktops. Besides this, the company is offering exciting add-ons like Games CD, Anti-virus CD absolutely free, on purchase of some of the select INTEX Notebooks to drive volumes in Diwali season. The Optima watch offer is also extended on purchase of DVD players in select towns.

Considering INTEX brand's popularity in the Multimedia Speakers' segment and the footfalls of youngsters at large format retail stores/malls, Intex's Retail wing has come up with interesting deals for products such as Computer Multimedia Speakers and DVD Players, available at Intex counters in around 100 select hypermarkets & specialty stores across India. On purchase of Intex IT- 10500 W multimedia speaker the consumer will get Intex IN 1210 mobile phone free. All other Intex multimedia speakers are bundled with free exquisite pearl sets. DVD players come with dinner sets as freebies.

In order to keep channel partners' spirits high, Intex has announced special schemes across 14 cities and the same have been running since past two months. The cities are Indore, Pune, Kolkata, Secunderabad, Ludhiana, Chandigarh, Jammu, Dehradun, Parwanoo, Gurgaon, Ahmedabad, Siliguri, Jharkhand, and Andhra Pradesh. The schemes present opportunities to win attractive gifts like Titan watches, trip to various exciting destinations across India, Big Bazaar coupons, mobile phones, and various other Intex products.

Announcing the Bonanza, Mr. Naved Afzal, senior manager- marketing, Intex Technologies said, "Diwali is one of the most-awaited and celebrated festivals in India and presents a huge opportunity to be innovative. Customers and Channel partners look for useful & interesting offers so that they get the best deals. This is just an extension of our commitment to provide value proposition to consumers and ensure profitable returns to the reseller community.”

While customers can enjoy the schemes till the stocks last, the channel Partners can avail these exclusive offers till sometime next month, depending on the region, the scheme, etc. For more details customers can contact at the company’s toll free no 1800116789.

About Intex Technologies (India) Ltd.

Intex Technologies is a 12-year-old IT Hardware, Mobile Phones and Electronics company, headquartered at New Delhi. It has been ranked 101 amongst the 200 fastest growing IT (hardware & Software) companies in India by Data Quest (July, 2008). Intex has improved its ranking in this survey in the last 3 years from 108 to 104 and in July 2008, to 101.

The company has a pan-India presence though its own network of 3 mother-warehouses, 28 branches, 2 regional offices, 62 service centers and 57 service franchisees. Brand 'Intex' covers 06 business segments- PC, Consumer Electronics, Computer Peripherals, Retail, GSM Mobile Phones, and Enterprise Business. The business segments cover a portfolio of 26 Product Groups spread across more than 300 products ranging from Desktops, Notebooks, TFT-LCD monitors, DVD players, Home Theatre Systems, Multimedia Speakers, Headphones, Web Cameras, GSM Mobile phones and Computer Peripherals to name just a few.

Sales are routed through a channel network comprising of 1000+ distributors and 12,000+ dealers spread across the country. Through its retail business vertical, Intex products are positioned at 100 dedicated counters of reputed chains of hyper markets and specialty stores.

During the last 6 financial years, the company has achieved a CAGR of 47 % as compared with industry annual growth rate of about 25-30%. Turnover increased from Rs. 32 crore in 2001-02 to Rs. 333 crore in 2007-08.In pursuit of its goal to reach Rs. 550 cr. by March 2009, the brand has been growing beyond computer peripherals for some time now. Over the last 1-2 years, Intex has expanded its product offerings by adding more products with an end-user interface such as Desktop PCs, Notebooks, TFT-LCD Monitors, DVD Players, Home Theatre Systems and GSM/CDMA Mobile Phones. It has been recently awarded as the Most Persuasive Brand in PC category in a survey on Favorite IT Brands conducted by PCQuest magazine (Sep, 2008.)

Puneet Ahuja
Mutual PR
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