(openPR) - HS-ART announces the release of their print media advertisement recognition system. PrimaRS is a software solution for automatic and semiautomatic recognition of ads in print media like press and magazines.

The PrimaRS suite is a result of the European research project MediaCampaign (www.media-campaign.eu) and consists of several applications which are supporting the whole media monitoring workflow for print media starting from semi-automatic clipping, fully automatic ad comparison & recognition to semi-automatic verification and quality control up to delivery of results.

Main Features:
• Semi automatic clipping of newspapers and magazines (AdClipper)
• Automatic advertisement recognition engine
> Visual similar creatives
> Exact matches for the same creative
> Invariant against: color, scale, printing differences and clipping
> Modeling of human based comparison techniques (=matching rules)
> Scaleable approach
• User driven comparison for non exact matches (AdComparer)
> Manual matching using auto suggestion (similar creatives)
> Text based metadata search in DB
> New creative definition
• Flexible DB reports

Application Areas:
• MEDIA-MONITORING: Automated identification of advertisement campaigns in print media and tv
• DATA-MINING: structuring of unsorted image/video databases, content-based image retrieval (CBIR)
• CRIMINALISTIC: Identification of similar environments with different people, etc...
• GENERAL: Identification of unknown images & videos

For further information please see www.hs-art.com/html/products/prima_rs.html.

HS-ART Digital Service GmbH
Dietrichsteinplatz 3
A-8010 Graz
Austria

Franz Höller
E-mail:franz.hoeller@hs-art.com
Internet: www.hs-art.com

HS-ART Digital Service GmbH is a technology company based in Graz, Austria. HS-ART provides software solutions for the professional market in the fields of digital film restoration and media monitoring. Please see www.hs-art.com for further details.