myfairtool announces a partnership with Connect16

HONG KONG, CHINA – September 13, 2016 – Following their launch in Hong Kong in early 2016, myfairtool announces an exclusive partnership with Connect16, the Live Meetings Industry Market Place to take place in Dublin on September 28, 2016.

As a Hong Kong-based startup graduated from StartUp Next (powered by Google for Entrepreneurs) and winner of Hong Kong PitchPerfect, myfairtool will join forces with Connect16 in September to enhance exhibitors experience and revolutionize the way companies manage their trade show booth.

myfairtool built its reputation on the uniqueness of its offer. The company provides a service that covers the whole exhibitor journey, from early planning and budgeting to follow-ups and monitoring months after the show. Working as an online assistant for SMB exhibiting at trade shows, myfairtool acts as a digital toolbox for success.

Julien Rio, Founder & CEO of myfairtool, believes in the importance of technology at trade shows.
"B2B companies bet on trade shows to generate new revenue. In average, these companies spend 39.2% of their annual marketing budget at exhibitions. For them, obtaining a positive ROI is vital. Technology offers solutions that reduce expenses and need for manpower, increase efficiency, speed up processes and ultimately improve ROI. Using technology isn't about following trends, it is about arming yourself with the right tools to achieve your goals. Trade Shows will always be about human interactions, but technology becomes an important part of it." says Julien Rio.

The solution offered by myfairtool enables, among other things, better lead capture. Richard Erschik, trade show expert among the highest rated exhibitor educators and trainers in USA, said:
"Capturing leads efficiently is crucial to assure ROI. Now is the time to try myfairtool and add measurement to your tradeshow success to protect your budget and your future."

myfairtool partners with Connect16 to offer new tools to exhibitors and help them improve their trade show results.

"We are really proud to collaborate with the Connect16 team. Not many organizers understand the importance of user experience and helping exhibitors achieve their goals but it is part of Connect16's DNA. They understand the need for technology and mean to provide their exhibitors with the best possible tools to get the results they expect. This event is going to be very unique and companies that exhibited this year will definitely signup for another year." says Julien.

Founded in 2016, myfairtool has grown to be Asia’s leader in “exhibition software for exhibitors”. Originally created to better capture leads at trade shows, the company has evolved into a more advanced platform covering every stage of the business event management process for companies participating in trade shows.

Graduated from StartUp Next and winner of PitchPerfect, myfairtool is a Hong Kong startup that aims to revolutionize the way business is done at trade shows around the world.

myfairtool chose the Cheetah as a symbol as it represents the speed and agility of the hunter that exhibitors require when "preying" at their trade show booth.

Through its blog, The Exhibitor, myfairtool has built a community of industry experts that share tips and insights to help exhibitors better perform at trade shows.

To learn more about the company, please visit: www.myfairtool.com

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This release was published on openPR.