Male Toiletries Market Size, Growth, Share, Industry Trends, Demand And Forecast 2033

The male toiletries market size has grown strongly in recent years. It will grow from $26.29 billion in 2023 to $27.78 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to rise of e-commerce, shifting gender norms, media and advertising, changing lifestyles, increased disposable income.

The male toiletries market size is expected to see strong growth in the next few years. It will grow to $34.91 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to personalized grooming, rising mens skincare awareness, online subscription services, natural and organic ingredients, aging male population. Major trends in the forecast period include travel-ready toiletries, eco-friendly and sustainable products, gender-neutral products, cb*d-infused products, smart grooming tools.

Market Overview -
Male toiletries are consumer products used by males for overall personal hygiene and beautification. Males are paying more attention to fashion, appearance enhancement, and image consciousness. So, they are spending money on various toiletry products such as shaving products, facial cleansers, deodorants, skin care products, exfoliators, anti-aging creams, sunscreens, and others.

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Global Population Growth Fuels Expansion Of The Male Toiletries Market
The rise in population globally is expected to propel the growth of the male toiletries market going forward. Male toiletries are products that men use to maintain their personal hygiene. Oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors are among them. For instance, according to the World Population Prospects 2022 report published by the United Nations Department of Economic and Social Affairs, a UK-based international organization for achieving social, economic, and environmental objectives, the global human population is expected to reach 8.0 billion in mid-November 2022, up from an estimated 2.5 billion in 1950, with 1 billion added since 2010 and 2 billion added since 1998. In 2022, the world's two most populous regions were Eastern and South-Eastern Asia (2.3 billion people, or 29%), and Central and Southern Asia (2.1 billion) (26%). Therefore, the rise in population is expected to propel the growth of the male toiletries market.

Competitive Landscape -
Major companies operating in the male toiletries market include Beiersdorf AG, L'Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry's Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men's Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.

Evolving Trends In Male Toiletries Through Focus On High-Performance And Multifunctional Products
The development of high-performance and multifunctional products has emerged as a key trend in the male toiletries market. Major players operating in the male toiletries sector are focused on developing high-performance and multifunctional products to meet consumer demand and strengthen their position. For instance, in September 2021, CavinKare, an India-based consumer goods company, launched the Biker brand. To meet the needs of the urban male, the company launched beard oil, beard cream, 2-in-1 shampoo conditioners, and shower gel under the Biker's brand. The brand will offer head-to-toe treatments for all the problems caused by long commutes and stress, owing to men's strong interest in personal grooming products. The products are supplemented with the richness of substances such as Moringa leaves, Aloe Vera, and others, and they provide comprehensive treatment and sustenance.

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Key Segments -
The male toiletries market covered in this report is segmented -
1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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