Feminine Wipes Global Market Report 2024 Size, Share, Demand And Forecast To 2033

The feminine wipes market size has grown strongly in recent years. It will grow from $2.07 billion in 2023 to $2.24 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to hygiene and convenience, increased women's health awareness, urbanization and busy lifestyles, advertising and marketing, demographic changes.

The feminine wipes market size is expected to see strong growth in the next few years. It will grow to $3.07 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to health and wellness trends, customization and personalization, online retail and subscription services, eco-friendly packaging, inclusive product design. Major trends in the forecast period include ph-balanced formulas, sensitive skin formulas, sensitive skin formulas, flushable wipes, promotion of feminine health education.

Market Overview -
Feminine wipes are personal hygiene products made using materials such as cotton, polyester, polypropylene, and cloth. They may contain a soothing agent and offer a daily use solution to women for maintaining menstrual hygiene, eliminating odours, and preventing any infections. Feminine wipes are cleansing cloths used by women to maintain vaginal hygiene during menstruatio*n.

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Menstrual Hygiene Awareness To Drive Growth In The Feminine Wipes Market
Growing education on menstrual hygiene among the female population is expected to propel the growth of the feminine wipes market going forward. Menstrual hygiene is a hygienic approach during menstruatio*n that can prevent women from infection in the reproductive and urinary tract. Education on menstrual hygiene among the female population helps the feminine wipes market by protecting dignity, building confidence, and strengthening sexual and reproductive health. For instance, in May 2022, the World Health Organization, a Switzerland-based specialized agency of the United Nations responsible for international public health, calls on countries to redouble efforts to strengthen menstrual hygiene measures in schools to control adverse health outcomes. Therefore, this increased awareness of menstrual hygiene among the female population is expected to boost demand for growth of the feminine wipes market during the forecast period.

Competitive Landscape -
Major companies operating in the feminine wipes market include Albaad Massuot Yitzhak Ltd., Corman SpA., LA Fresh Group Inc., Guy & O'Neill Inc., Healthy Hoohoo Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Edgewell Personal Care Brands LLC, Johnson & Johnson, Unicharm Corporation, Essity AB, Nice-Pak Products Inc., Rockline Industries Limited, Diamond Wipes International Inc., Meridian Industries Inc., Body Wipe Company LLC, DUDE Products Inc., SweetSpot Labs LLC, Goodwipes Products Inc., Rael Inc., The Honey Pot Company Inc., Cora Health Inc., L. Organic Cotton LLC, Maxim Hygiene Products LLC, Natracare LLC, Seventh Generation Inc., The Honest Company Inc., PureTouch Skin Care Inc., Summer's Eve

Rising Consumer Demand Enhance Feminine Wipes Market
The shift in consumer preferences towards innovative and organic products is an emerging trend gaining popularity in the feminine wipes market. Organic feminine wipes are manufactured using bio-degradable and natural products and do not contain any harsh chemicals. This has led to more women preferring to use organic feminine wipes. For instance, in 2021, according to a survey conducted by Aditi organic certifications Pvt Ltd., an Indian based- government-accredited organic certifications agency, of the 550 consumers participating in the survey from 5 metro cities in India, 62% of consumers reported that they buy organic products frequently. This indicates that more consumers are interested in using organic products.

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Key Segments -
The feminine wipes market covered in this report is segmented -
1) By Type: Ordinary, Sanitary
2) By Age group: 5 - 15 years, 16 - 30 years, 31 - 45 years, 46 - 60 years, 61 and above
3) By Distribution Channel Outlook: Supermarkets and Hypermarkets, Convenience Stores, Pharmacies and Drugstores, Online, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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