Fortified Wine Market Research, Trends, Growth, Key drivers 2024-2033

The fortified wine market size has grown strongly in recent years. It will grow from $20.29 billion in 2023 to $22.21 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to traditional demand for fortified wines in culinary and culinary applications, cultural significance and historical consumption of fortified wines, export and globalization of fortified wine brands, evolving consumer preferences for wine varieties and flavors, versatility of fortified wines in mixology and cocktails, recognition of fortified wines as dessert and aperitif choices, innovation and experimentation in fortified wine production techniques.

The fortified wine market size is expected to see rapid growth in the next few years. It will grow to $32.58 billion in 2028 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to consumer interest in unique and artisanal wine styles, expansion of fortified wine pairing and tasting experiences, research and development in fortified wine varietals and blends, demand for fortified wines in culinary tourism and experiential dining, growing interest in fortified wine cocktails and mixology, emerging markets and consumer awareness of fortified wine health benefits. Major trends in the forecast period include heritage and vintage fortified wines, fortified wine cocktails and mixology, aging and barrel maturation techniques, wine and food pairing experiences, single varietal fortified wines.

Market Overview -
The fortified wine is used to make cocktails as well as great cooking wines. Fortified wine refers to wine that has been fortified by the addition of a distilled spirit, particularly a grape spirit such as brandy or cognac. The grape spirit can be added to the wine during or after fermentation. The addition of the distilled spirit makes the fortified wine unique as compared to other types.

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The Impact Of Growing Global Population On The Demand For Fortified Wine
Increasing populations around the globe are expected to propel the growth of the fortified wine market going forward. Population refers to the total number of people or inhabitants in a country or region. The growing population is responsible for the increase in the demand for agriculture and related goods, including wine, wheat, and corn. For instance, according to the United Nations report in 2022, a US-based intergovernmental organization to maintain international peace and security, the world's population is expected to reach around 8.5 billion in 2030 and 9.7 billion in the year 2050. Therefore, the increasing population around the globe is driving the growth of the fortified wine market.

Competitive Landscape -
Major companies operating in the fortified wine market include Liberty Wines Limited, Taylor Fladgate & Yeatman Vinhos S.A., Vinbros & company LLC., Lombardo S.p.A., Curatolo Arini S.r.l., Davide Campari-Milano S.p.A., Emilio Hidalgo S.A., Mazuran's Vineyards Limited, Sogrape Vinhos S.A., Bacardi Limited, E. & J. Gallo Winery, Indage Vintners Limited, Contratto S.r.l., Albina & Hanna LLC, Backsberg Estate Cellars, Vinhos Barbeito, Bodegas Barbadillo S.L., Barsol Pisco, Blandy's Wine Lodge, Campanario de Azaba S.L., Joseph Cartron SAS, The Whisky Exchange, Sogevinus Fine Wines, The Wine Group Inc., Atsby Vermouth, Gancia S.p.A., Symington Family Estates Vinhos S.A.

Fortified Wine Companies Focus On New Product Development To Gain Competitive Edge
Product innovation is a key trend gaining popularity in the fortified wine market. Major companies operating in the fortified wine sector are focused on developing new product innovation solutions to strengthen their position. For instance, in May 2021, Taylor's, a Portugal-based beverage company that produces fortified wine, launched Chip Dry & Tonic, which was claimed to be the first pre-mixed 25cl variant, RTD white port, and tonic, packed in a can. The new product is a ready-to-drink 5.5% abv Taylor's Chip Dry and Tonic.

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Key Segments -

The fortified wine market covered in this report is segmented -
1) By Product: Port Wine, Vermouth, Sherry, Other Products
2) By Distribution Channel: Online, Offline
3) By End Users/Applications: Supermarkets and Hypermarkets, On Trade, Specialist Retailers, Retail Stores

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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