Tender Care: Baby Toiletries Market Analysis and Growth Opportunities 2024

The baby toiletries market size has grown rapidly in recent years. It will grow from $32.27 billion in 2023 to $35.62 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.

The baby toiletries market size is expected to see rapid growth in the next few years. It will grow to $52.34 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to economic growth, e-commerce growth, increasing population of working women, increasing disposable income. Major trends in the forecast period include smart baby toiletries, multi-functionality, sustainability and eco-friendly packaging, natural and organic products, personalization.

Market Overview -
Baby toiletries are used for baby hygiene and cleaning. Baby toiletries refer to products used for bathing the baby or taking care of their skin, hair, or nails. They need specially formulated products such as proper skin care, hair care, and bathing, which can prevent skin damage and improve the baby's appearance.

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Increasing Health Awareness Drives Growth In The Baby Toiletries Market
The rising awareness of various health-related issues is expected to propel the growth of the baby toiletries market going forward. Babies encounter health-related issues like skin dryness, eczema, bacterial, fungal infections, and others. In order to avoid such health-related issues, baby toiletry products like baby shampoos, soaps, lotions, powders, diapers, diaper rash cream, wet wipes, cotton balls, hairbrushes, and nail clips for babies are used. For instance, in 2021, according to the American Academy of Pediatrics, a US-based academy of pediatrics, 1 in 10 children suffer from eczema (also called atopic dermatitis), a skin condition characterized by dryness, redness, and itchiness. Therefore, the rising awareness of various health-related issues is driving the growth of the baby toiletries market.

Competitive Landscape -
Major companies operating in the baby toiletries market include Johnson & Johnson Private Limited, Kimberly-Clark Worldwide Inc., The Procter & Gamble Company, Beiersdorf AG, Unilever plc, The Himalaya Drug Company, Cotton Babies Inc., Hengan International Group Company Limited, Dabur Limited, Avon Healthcare Limited Company, Reckitt Benckiser Group PLC, Artsana S.p.A, Burt's Bees Inc, California Baby Inc., Svenska Cellulosa Aktiebolaget SCA., The Honest Company Inc., Earth Mama Organics LLC, Mustela, Babyganics Inc., Galderma Laboratories L.P., Episencial LLC ., Babo Botanicals LLC ., Baja Baby Inc., Bioderma Laboratories ., L'Oreal USA Inc., Artsana USA Inc., Dr. Bronner's Magic Soaps, Erbaviva LLC.

Innovating Baby Toiletries With Glowderma's Sanosan Cleansing Range For Baby Skin Care
Product innovations are a key trend gaining popularity in the baby toiletries market. Major companies operating in the baby toiletries sector are focused on developing new product innovation solutions to strengthen their position. For instance, in April 2022, Glowderma, an India-based dermatology company in collaboration with Sanosan India, launched the baby skincare range 'Sanosan Cleansing Range' in India. It is enriched with natural ingredients like hydrolyzed milk protein and organic olive extract for the protection and cleaning of baby skin.

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Key Segments -

The baby toiletries market covered in this report is segmented -

1) By Product Type: Skin Care Products, Hair Care Products, Diaper, Wipes, Bathing Product, Other Product Types
2) By Distribution Channel: Hypermarkets, Chemist and Pharmacy Stores, E-Commerce, Other Distribution Channel
3) By End-User: New Born, Infants, Toddlers

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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