IF Design Award 2024 for innovative beer packaging

Karl Knauer wins gold in Berlin

Biberach/Baden, 02.05.2024 - Karl Knauer KG was awarded the iF DESIGN AWARD 2024 Gold, one of the most important design prizes in the world, in Berlin on 29.04.2024. This time, the packaging experts from the Black Forest impressed the 132-member jury with their exclusive packaging for the premium beer brand Stella Artois. The reasons for the award state that the high-quality (closed) box containing the twelve 0.33-liter bottles of the ABInBev brewery group is "perhaps the greatest innovation in beverage packaging since the six-pack".

Design that catches the eye
Like Sixpacks, the Stella Artois packaging is made entirely from cardboard and is therefore produced from sustainable material that can be easily recycled in the paper garbage can. But that's where the similarities with the standard carrier systems used in the beverage trade end. The new, elegant Stella Artois sleeve with rounded corners and an elaborate lacquer finish shows at first glance that something very special must be packed inside, making it the perfect counterpart for the premium brand. Taking the box off the shelf reveals a second, highly innovative detail, for which the packaging developers at Karl Knauer have already received the German Design Award 2024: the telescopic handle, which does not require any plastic reinforcing straps and makes it particularly easy and convenient to grip and transport. Once the twelve small bottles have arrived safely at their destination, you can look forward to an extraordinary unboxing experience: the packaging can be easily divided into two halves along a 360-degree perforation and the lower part can be transformed into a tray in an instant by sliding the integrated side flaps inwards.

This was the 9th time that the traditional company Karl Knauer has received the coveted iF Award. This makes the company from the Black Forest one of the regulars at the awards ceremony, where only 75 of the almost 11,000 competition entries were honored with a gold award. A reason to raise a glass - guaranteed with a bottle of Stella Artois.

_ BU: At the award ceremony (picture 01418): (top) Hubert Wernet, Head of Innovation, (bottom left) Commercial Director Marco Manna, (center) Frederik Zecheus, Key Account Manager Packaging, (left) Luisa Sepp, Marketing._

Karl Knauer KG
Zeller Str. 14
77781 Biberach
Germany

https://www.karlknauer.de

Bamberg kommunikation GmbH
Frau Susanne Schöneck
+49 7131 724 720
+49 7131 724 72-22
s.schoeneck@agentur-bamberg.de

About the Karl Knauer Group
The core competencies of the Karl Knauer Group are innovative packaging, advertising materials and gift packaging made of cardboard, corrugated cardboard and paper, as well as mechanical engineering. With two locations in Germany (Biberach) and Poland (Pniewy), the company is one of the leading suppliers in the packaging sector. Customers from the branded goods and service industries throughout Europe benefit from the company's diverse expertise and impressive vertical range of manufacture.

In dialog with customers, the company develops designs that meet all packaging requirements - from protection and safety to attractive presentation at the POS. Karl Knauer offers specialized programs with state-of-the-art packaging technologies for seven industry areas of expertise: cosmetics/care, pharmaceuticals/health, environment/nature, food/agriculture, beverages, home/industry and blister cards. In addition, the company is working flat out on innovations for the packaging requirements of the future. Be it in the areas of smart packaging, convenience, product safety, counterfeit protection, finishing technologies or efficiency and sustainability.

This release was published on openPR.