Lagers Market Size, Emerging Trends, Growth Rate, Business Opportunities And Forecast To 2033

The lagers market size has grown steadily in recent years. It will grow from $171.26 billion in 2023 to $179.78 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The growth in the historic period can be attributed to consumer preferences, market competition, regulatory environment, cultural influences, supply chain dynamics.

The lagers market size is expected to see steady growth in the next few years. It will grow to $215.43 billion in 2028 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to emerging markets, innovation and product development, sustainability initiatives, global economic outlook, demographic changes. Major trends in the forecast period include rise of craft and specialty lagers, growing interest in low-alcohol and non-alcoholic lagers, innovation in flavor infusions, online sales and direct-to-consumer models, collaborations and limited edition releases.

Market Overview -
Lager is a type of light beer that is pale in colour, and it is made at low temperatures by fermenting the beer flocculate at the bottom of the fermentation tank with a slow-acting yeast. Bottom-fermented techniques are utilised to produce a crisp, refreshing beer.

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Rising Alcohol Consumption Fuels Growth In The Lager Market
Growing consumption of alcohol is expected to propel the growth of the lager market going forward. Alcohol consumption refers to the act of drinking a beverage containing ethanol. Lager is a popular variety of beer that has acquired widespread usage in recent years, this is because lager beer is more nutritious than other alcoholic beverages and also contains several benefits such as it lowers bad cholesterol, reducing stress, improves memory making it a healthier option for alcohol consumption. For instance, in February 2022, according to a report published by the Distilled Spirits Council of the United States, a US-based trade organization representing producers and marketers of distilled spirits, the spirits industry earned $35.8 billion in 2021, reflecting a 12.0% year-on-year growth rate. Therefore, the rising consumption of alcohol is driving the lager market.

Competitive Landscape -
Major companies operating in the lagers market report are Asahi Breweries Ltd.,Carlsberg Breweries A/S,Diageo Plc,Heineken N V,Kirin Brewery Company Limited,Molson Coors Beverage Company,Tsingtao Brewery Company Limited,The Boston Beer Company,United Breweries Holdings Limited,Founders Hill Brewing Co. LLC,Lakefront Brewery Inc.,Anchor Brewing Co. LLC,Sierra Neveda Brewing Company,Birra Menabrea S.p.A.,Bitburger Braugruppe GmbH,Budweiser Budvar Brewery,Anheuser-Busch InBev SA/NV,Squatters Pubs and Craft Beers,Sapporo Holdings Limited,Yanjing Beer Group Corporation Limited,San Miguel Corporation,Beijing Yanjing Brewery Co.Ltd.,China Resources Beer (Holdings) Company Limited,Anadolu Efes Biracilik ve Malt Sanayii A.S.,Cervecería Hondureña S.A. de C.V.,Grupo Modelo S.A. de C.V.,Cervecería Cuauhtémoc Moctezuma,Cervecería Nacional Dominicana,Firestone Walker Brewing Company,Boon Rawd Brewery .

Innovative Product Sets A New Standard In Lager Yeast Technology
Major companies operating in the lagers market are focusing on innovating products, such as LalBrew NovaLager, to provide reliable services to customers. LalBrew NovaLager is a robust lager yeast strain with ideal characteristics for lager beer production, such as fast fermentations and high attenuation. For instance, in September 2022, Lallemand inc., a Canada-based company that develops yeasts products launched, LalBrew NovaLager. LalBrew NovaLager is a true bottom-fermenting Saccharomyces pastorianus hybrid from the novel Group III lineage, a lineage of lager yeasts. It has vigorous fermentation that can be completed in 6 days. LalBrew NovaLager has a distinct flavor profile that is very clean, with slight esters over a wide temperature range.

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Key Segments -
The lagers market covered in this report is segmented -
1) By Product Type: Standard Lager, Premium Lager, Luxury Lager
2) By Variety: Pale Lager, Vienna Lager, Dark Lager
3) By Packaging Type: Glass, Metal Can, Other Packaging Types
4) By Distribution Channel: On-Trade, Off-Trade
5) By End-User: HoReCa, Household Retail, Other End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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