Mouthwash Global Market Report 2024 - By Demand, Size, Share, Trends, Outlook By 2033

The mouthwash market size has grown strongly in recent years. It will grow from $7.56 billion in 2023 to $8.11 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to consumer oral care awareness, regulatory standards, brand loyalty and marketing, dental recommendations, flavor preferences.

The mouthwash market size is expected to see strong growth in the next few years. It will grow to $10.72 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to rising health consciousness, innovative product formulations, environmental sustainability, e-commerce growth, emerging market trends.. Major trends in the forecast period include focus on teeth whitening and cosmetic benefits, introduction of multifunctional and specialty mouthwashes, rise in sustainable packaging practices, innovation in flavor profiles, digital integration for oral health monitoring.

Market Overview -
Mouthwash refers to a liquid solution used to rinse and clean the mouth and gums. It typically contains an antiseptic to destroy harmful germs that may reside on the tongue and between teeth.

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Rising Dental Issues Fueling Growth In Mouthwash Market
An increase in the incidence of dental problems is expected to propel the growth of the mouthwash market going forward. Dental problems are conditions that impact oral health, including tooth decay, gum disease, tooth erosion, and gum infections. Mouthwash is essential in preventing cavities by reducing plaque and germs in the mouth. A mouthwash can fight cavities when used correctly and daily to prevent periodontal disease. For instance, in March 2023, according to the World Health Organization, a Switzerland-based United Nations agency, oral diseases affected close to 3.5 billion people worldwide, with 3 out of 4 involved living in middle-income countries. Globally, an estimated 2 billion people suffer from caries of permanent teeth, and 514 million children suffer from caries of primary teeth. Therefore, the increase in the incidence of dental problems is driving the growth of the mouthwash market.

Competitive Landscape -
Major companies operating in the mouthwash market report are Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group plc, Hindustan Unilever Limited, 3M Company, Church* & Dwight* Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd, Dr. Organic Ltd, Biotène, The Himalaya Drug Company, Beacon Pharmaceuticals LLC, Delta Pharma Limited, Drug International Limited, Dolphin Pharma Limited, Lancer Therapeutics, Glenmark Pharmaceuticals Limited, Sun Pharmaceutical Industries Ltd, Cadila Healthcare Limited, Unichem Laboratories Limited, Esteve Teijin Química S.A., Sandoz International GmbH, Mylan N.V., Hetero Drugs Limited, Torrent Pharmaceuticals Limited

Innovation Drives Mouthwash Market With Novel Products
Product innovation is a key trend gaining popularity in the mouthwash market. Companies operating in the mouthwash market are working on new product innovations to sustain their position in the market. For instance, in May 2022, SmartMouth Oral Health Laboratories, a US-based manufacturer of oral hygiene products, launched Mouth Sore Oral Rinse. The new rinse product comes with a zinc-ion-activated formula that activates billions of zinc ions that bond to the germs in the mouth, stopping the return of bad breath for 24 hours. It is also designed to efficiently relieve mouth pain related to mouth sores, canker sores, and cheek bites.

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Key Segments -
The mouthwash market covered in this report is segmented -
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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