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Analyzing Fluff Pulp Market Share: Trends and Strategies for Market Expansion and Competitive Advantage in Hygiene Products

Fluff Pulp Market

Fluff Pulp Market

The fluff pulp market size has grown strongly in recent years. It will grow from $9.68 billion in 2023 to $10.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to hygiene products demand, population growth, consumer lifestyle changes, medical and healthcare applications, economic development.

The fluff pulp market size is expected to see strong growth in the next few years. It will grow to $15.34 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to e-commerce growth, sustainable product trends, global health and hygiene awareness, expansion in emerging markets, rising aging population. Major trends in the forecast period include sustainable sourcing, biodegradable products, rising hygiene product demand, innovation in pulp processing, market expansion in developing regions.

Market Overview -
Fluff pulp, referred to as fluffy pulp or chemical pulp, is used to make absorbent products like diapers, feminine hygiene items, and adult incontinence products. It is a kind of cellulose fibre that is produced from wood pulp using a procedure known as kraft pulping. It is soft, thick, and highly absorbent.

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Surging Demand For Personal Hygiene Products Fuels Growth In The Fluff Pulp Market
The increasing demand for personal hygiene products is expected to propel the growth of the fluff pulp market going forward. Personal hygiene products are used to maintain cleanliness and promote good hygiene practices for individuals. Fluff pulp is a cellulose fiber commonly used in personal hygiene products due to its high absorbency, softness, and resilience. It is commonly used in manufacturing products such as diapers, air-laid absorbent toweling, feminine hygiene products, and others. For instance, in October 2021, according to Plastic Oceans International, a US-based non-profit organization, 45 billion menstrual products are used every year globally and 11,000-period products are used by an individual female in a lifetime. Further, in August 2022, according to the World Health Organization, a US-based international public health agency, 51% of the healthcare facilities globally had hand hygiene services in 2021 that included various hygiene products. Therefore, increasing demand for personal hygiene products is driving the growth of the fluff pulp market going forward.

Competitive Landscape -
Major companies operating in the fluff pulp market report are Stora Enso Oyj, UPM-Kymmene Corporation, Svenska Cellulosa Aktiebolaget SCA, Domtar Corporation, The International Paper Company, Resolute Forest Products, Klabin SA, Rayonier Advanced Materials Inc., Suzano Papel e Celulose, WestRock Company, Georgia-Pacific LLC, Celulosa Arauco y Constitución, Weyerhaeuser Company, Quanzhou Goooing Corporation, Evonik Industries AG, Manuchar Group, Andritz Group, Imerys SA, Mercer International Inc., Cartonsa Inc., Arctido Inc., Natural State Recycling, Paneurasia Inc., Pulpking Inc., SCA Hygiene Products AB, Metsä Board Oyj, Ahlstrom-Munksjö Oyj, BillerudKorsnäs AB, Clearwater Paper Corporation, Essity AB

Fluff Pulp Market Advances With Sustainable Innovation
Product innovation is a key trend gaining popularity in the fluff pulp market. Companies operating in the fluff pulp market are developing innovative products to sustain their position in the market. For instance, in October 2021, Stora Enso Oyj, a Finland-based pulp manufacturing company, launched the NaturaFluff Pulp, an oxygen-delignified fluff pulp. It is a uniquely designed fluff pulp grade with a less carbon footprint that allows manufacturers of hygiene goods and to provide consumers with a new generation of sustainable, absorbent hygiene products. It has a 30% lower carbon footprint than traditional fluff pulp without compromising product performance.

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Key Segments -

The fluff pulp market covered in this report is segmented -

1) By Source: Loblolly Pine, Slash Pine
2) By Grade: Untreated, Treated
3) By Application: Absorbent Core Products, Other Applications
4) By End Use: Disposable Diapers, Adult Incontinence, Feminine Hygiene, Air-Laid Products, Other End Uses

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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