Print Advertising Distribution Industry - Key Market Dynamics and Trends

The print advertising distribution market size has grown steadily in recent years. It will grow from $30.43 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to mass media dominance, advertising revenue, circulation and readership, visual appeal.

The print advertising distribution market size is expected to see steadily grown in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to digital transition, ad blockers, sustainability, cross-platform campaigns. Major trends in the forecast period include digital transformation, print in multichannel campaigns, crisis and event-driven advertising, print resilience.

Market Overview -
Print advertising distribution service refers to the services that distribute periodicals, promotional samples, and handbills, which are postcard-sized advertisements likely to be read by a target audience. It captures an audience's attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product either physically in a store or digitally on a company's website.

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Evolving Demand The Rising Consumer Base And The Print Advertising Distribution Market
An increase in the consumer base is expected to drive the demand for the print advertising distribution market. Print advertising will continue to have a strong consumer base because print advertising offers readers high-quality, reliable content to develop credibility, and advertisers can easily leverage this credibility. According to a national survey of American internet users, approximately 82% of Americans found print advertisements more trustworthy than online advertising. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the consumers are older adults and long-time readers. They find it easy to read the newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. Therefore, an increasing number of the consumer base is predicted to fuel the demand for the growth of print advertising distribution market.

Competitive Landscape -
Major companies operating in the print advertising distribution market include Ogilvy & Mather Worldwide Inc, MullenLowe U.S. Inc, McCann Worldgroup LLC, McCann Erickson Worldwide Inc, Dentsu Group Inc, Havas Worldwide LLC, Grey Group Inc, Droga5 LLC, BBDO Worldwide Inc, VMLY&R LLC, WPP plc, Omnicom Group Inc, The Interpublic Group of Companies Inc, Hakuhodo DY Holdings Inc, Anchour Studio LLC, CAYK Marketing Inc, DeSantis Breindel Inc, WECOMEET Inc, THE CROOKED YOUNG - Designed with Love LLC, Bagstudios Business Design LLC, STORMING AG, R211-Agentur für Kommunikation GmbH, Digital Ink Co., BBDO Worldwide Inc., Ogilvy & Mather Worldwide Inc., DDB Worldwide Communications Group Inc., Leo Burnett Company Inc., Grey Group Inc., Saatchi & Saatchi Worldwide LLC, Wieden+Kennedy LLC

Augmented Reality Transforms The Landscape Of Print Advertising Distribution
The launch of augmented reality is gaining popularity in the print advertising distribution market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, in 2021, Threekit reports that 83.1 million consumers in the US use AR monthly. AR usership is expected to grow to 17% by 2022. The augmented reality trend of combining print with digital is a new way to connect with users. This combination has been spawning some incredible campaigns which offer advertisers new opportunities to create a virtual shop window on any printed marketing material. The best example is the Australian wine brand '19 Crimes', which has the labels embedded with AR technology. When the users scan the label with an AR app on their phone, the label comes to life and the person shown on the label tells the story of the 19 Crimes.

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Key Segments -

The print advertising distribution market covered in this report is segmented -

1) By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, guides, business cards, pamphlets)
2) By Service: Advertising Material Direct Distribution Services, Circular Direct Distribution Services, Coupon Direct Distribution Services, Directory Telephone, Door-To-Door Distribution Of Advertising Materials, Flyer Direct Distribution Services, Handbill Direct Distribution Services, Sample Direct Distribution Services
3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise
4) By Industry: Retail, Electronics and telecommunications, Insurance, Finance, Other Industries

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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