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Coworks CEO DeShawn Brown Shares Insights on Community Building at GCUC 2024

04-24-2024 09:05 AM CET | IT, New Media & Software

Press release from: Coworks

Coworks CEO DeShawn Brown leading the roundtable discussion on vibrant coworking communities.

Coworks CEO DeShawn Brown leading the roundtable discussion on vibrant coworking communities.

Salt Lake City, UT - At the recent Global Coworking Unconference Conference (GCUC) 2024, Coworks CEO DeShawn Brown captivated attendees with his roundtable discussion on creating dynamic coworking environments. His session, titled "Building Vibrant Coworking Communities," provided valuable strategies and insights for coworking space operators aiming to foster engaging and resilient communities.

The conference, a melting pot of innovation and spirited dialogue, saw participants actively sharing their thoughts using sticky notes on a central poster-a refreshing interactive approach compared to traditional formats. DeShawn Brown opened the session with a pivotal inquiry about the essence of a "vibrant" coworking space, defining it as a blend of energy, diversity, engagement, and connection. This perspective resonated with the audience, spurring discussions on how these elements contribute to thriving coworking environments where members feel valued and connected.

Highlighting a common aspiration, Brown mentioned, "Participants expressed a strong desire for coworking spaces that buzz with activity and foster meaningful interactions. The goal is to avoid the emptiness of a 'ghost town' and instead cultivate spaces bustling with professional and social exchanges."

Addressing the challenges posed by the COVID-19 pandemic, the conversation shifted to how spaces are adapting to the new normal of engagement, which now demands more deliberate strategies and innovations. Brown noted significant themes from the discussion, including the integration of diverse community members and the crucial role of personal connections.

"Attendees were particularly focused on overcoming the social skills gap exacerbated by the shift to remote work," Brown shared. "For example, reintroducing basic interpersonal skills and training new staff are essential to maintain the community spirit."

The roundtable also delved into the role of technology in enhancing community engagement within coworking spaces. Brown criticized some existing systems for their inadequate support in this area, contrasting them with the effective solutions provided by Coworks. "Our tools, including member directories, regular member highlights, and event features, are specifically designed to enhance interactions and build a cohesive community," Brown elaborated.

The insights from this GCUC 2024 roundtable are set to influence coworking spaces worldwide, offering a roadmap for revitalizing engagement and building more interconnected, vibrant communities in a post-pandemic world.

For more information about how Coworks can transform your coworking space, please visit coworks.com.

Lauren Walker, CMO
lauren@coworks.com
509 West North Street, Raleigh NC, 27603

About Coworks

Coworks is a leading provider of management software solutions designed specifically for coworking spaces. With a focus on fostering community and enhancing member engagement, Coworks offers innovative tools that are pivotal in creating dynamic and thriving coworking environments.

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