Health Economics and Outcomes Research (HEOR) Services Market: Exploring Global Scope and Trends in Healthcare Analytics

The health economics and outcomes research (heor) services market size has grown rapidly in recent years. It will grow from $1.38 billion in 2023 to $1.56 billion in 2024 at a compound annual growth rate (CAGR) of 13.0%. The growth in the historic period can be attributed to emergence of evidence-based medicinem, healthcare policy and reforms, pharmaceutical innovations, aging population, increased chronic diseases.

The health economics and outcomes research (heor) services market size is expected to see rapid growth in the next few years. It will grow to $2.44 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to healthcare supply chain optimization, focus on health inequities, rise in value-based agreements, digital health and telemedicine, shift to personalized medicine. Major trends in the forecast period include corporation of social determinants of health, heor in rare diseases and orphan drugs, patient-centric outcomes assessment, value framework standardization, rapid real-world evidence generation.

Market Overview -
Health economics and outcomes research (HEOR) services refer to a specialized field within healthcare that utilizes economic and epidemiological methods to assess the clinical and financial outcomes of healthcare interventions. HEOR services evaluate the cost-effectiveness, safety, and real-world impact of medical treatments, interventions, and healthcare policies.

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Surge In Clinical Trials Propels Growth Of Health Economics And Outcomes Research Services Market
The surge in the number of clinical trials is expected to propel the growth of the health economics and outcomes research services market going forward. Clinical trials are research studies conducted with human participants to evaluate the safety and effectiveness of new medical treatments, interventions, or diagnostic procedures. Health economics and outcomes research (HEOR) services are utilized in clinical trials to evaluate medical interventions' economic impact, cost-effectiveness, and real-world outcomes, providing valuable insights for decision-making and reimbursement strategies. For instance, in May 2023, according to the United States National Library of Medicine, the number of clinical trials registered studies increased from 399,499 in 2022 to 437,533 in all 50 states and across 221 countries. Moreover, it was reported that 140,492 studies (31%) are registered in the U.S. only, while 241,498 studies (53%) are recorded in non-U.S. locations. Therefore, the surge in the number of clinical trials is driving the growth of the health economics and outcomes research services market.

Competitive Landscape -
Major companies operating in the health economics and outcomes research (heor) services market report are McKesson Corporation, Optum Inc., Cardinal Health, IQVIA Inc., ICON PLC, PPD Inc., Syneos Health, Medlior Health Outcomes Research Ltd., Axtria Inc., Parexel International, RTI Health Solutions, Wellth Inc., Westat, SidekickHealth, Analysis Group, Carelon Research, Precision Health Economics, Avalon Health Economics LLC, Lumanity Inc., Pharmerit BV, Epistemix Inc., Crowdcuring, DocME, Bohn Epidemiology LLC

Advancements In Real-World Evidence Platforms Transforming Health Economics And Outcomes Research Services Market
Advancements in real-world evidence platforms are a key trend gaining popularity in the health economics and outcomes research (HEOR) services market. Major companies operating in the health economics and outcomes research services market are adopting innovative technologies to transform healthcare decision-making, drug development, and patient care by leveraging real-world data to generate evidence-based insights and sustain their position in the market. For instance, in April 2023, Komodo Health, a US-based healthcare technology company specializing in real-world evidence (RWE) and data analytics, launched MapEnhance, a network of specialty data partners integrated into real-world evidence (RWE) technology platform. The new platform enhances the analytical capabilities of Komodo's Healthcare Map by incorporating exclusive and highly informative data curated from its partner network. MapEnhance empowers customers with a comprehensive and detailed real-world perspective on clinical events and patient populations, enabling unprecedented insight.

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Key Segments -

The health economics and outcomes research (heor) services market covered in this report is segmented -

1) By Service: Real World Evidence, Payer Evidence, Pricing And Reimbursement, Epidemiology Studies, Market Access, Other Services
2) By Offering: Outsourced, In-House
3) By Service Provider: Consultancy, Contract Research Organizations (CRO)
4) By End-Use: Healthcare Provider, Healthcare Payers, Biotechnology And Pharmaceutical Companies, Government Organization, Other End-Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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