mHealth Apps Global Market Report 2024: Emerging Trends

The mhealth apps market size has grown exponentially in recent years. It will grow from $55.32 billion in 2023 to $68.77 billion in 2024 at a compound annual growth rate (CAGR) of 24.3%. The growth in the historic period can be attributed to data security & privacy measures, rising healthcare costs, shift in patient engagement, healthcare provider adoption, chronic disease management.

The mhealth apps market size is expected to see exponential growth in the next few years. It will grow to $166.28 billion in 2028 at a compound annual growth rate (CAGR) of 24.7%. The growth in the forecast period can be attributed to user privacy & security concerns, healthcare policy changes, consumer behavior shifts, integration with wearable devices, telemedicine expansion. Major trends in the forecast period include gamification and engagement, preventive healthcare solutions, healthcare accessibility, behavioral health and mental wellness, wearable device integration.

Market Overview -
mHealth apps are wearable devices and health tracking apps used to monitor and share health information by using mobile technology. mHealth apps include clinical and diagnostic apps, remote monitoring apps, healthy-living apps, clinical reference apps, and productivity apps. These apps are used to monitor and collect community data and clinical data by healthcare providers.

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Rising Popularity And Benefits Of Mhealth Apps Drive Growth In The Healthcare Technology Market
Increasing publicity of mHealth applications due to their increasing benefits to improving patient disease state is expected to propel the growth of the mHealth apps market. Many people are increasingly adapting to the usage of health apps and therefore their popularity is increasing. These apps provide many benefits to monitoring patient disease state. According to Healthcare Information and Management Systems Society, a health app is regularly used by nearly 64% of adults in the United States to measure health metrics. Further, a new study by BMJ in 2021 reported that the Google Play store has nearly 2% of mHealth apps. mHealth apps are being used to improve the treatment and provide information that is easily accessible. Health care professionals are using these health applications for educating the patient and also for self-monitoring. Therefore, the increasing publicity of mHealth applications due to their increasing benefits to improve patient care is driving the growth of the mHealth app market.

Competitive Landscape -
Major companies operating in the mHealth apps market report are Apple Inc., Pfizer Inc., Johnson & Johnson, Sony Corporation, F. Hoffmann-La Roche Ltd., Merck & Co Inc., Novartis AG, Sanofi, Bristol-Myers Squibb Company, Orange S.A., AstraZeneca plc, Qualcomm Technologies Inc., Abbott Laboratories, GlaxoSmithKline plc, Philips Healthcare, Livongo Health Inc., Boston Scientific Corporation, Azumio Inc., Allscripts Healthcare Solutions Inc., Omron Healthcare Inc., BioTelemetry Inc., Withings S.A., AliveCor Inc., iHealth Labs Inc., Agamatrix Inc., Jawbone Health Hub Inc., Ovia Health Inc., Nutrimedy Inc., Dr. Pad S.r.l., Diversinet Corporation

AI And 5G Reshaping Mhealth Apps For Enhanced Customer Experiences
The adoption of artificial intelligence (AI) and 5G are shaping the mHealth apps market. Artificial intelligence is human intelligence that is processed by machines such as computers and focuses on learning, reasoning, and self-correction and AI is adopting 5G to improve customer experiences. The advancement in artificial intelligence (AI) and 5G has been introducing new opportunities for service providers. Artificial intelligence plays a major role to improve customer service and creating new challenges and even solves network complexities. Companies are launching AI platforms to enhance customer experiences. For instance, in October 2023, Google LLC, a US-based technology company, launched artificial intelligence-powered search capabilities designed to streamline access to clinical information for healthcare professionals. The new tool enables clinicians to retrieve accurate data from diverse medical records, including clinical notes, scanned documents, and electronic health records, consolidating information into a single accessible platform. The features, available through Google's Vertex AI Search platform, aim to save valuable time for healthcare workers, improve efficiency in information retrieval, and have been tested with organizations such as Mayo Clinic, Hackensack Meridian Health, and Highmark Health.

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Key Segments -

The mHealth Apps market covered in this report is segmented -

1) By App Type: Disease And Treatment Management, Wellness Management, Other App Types
2) By Connected Medical Devices: Heart Rate Meters, Wearable Fitness Sensor Device, Blood Pressure Monitors, Pulse Oximeters, Other Connected Medical Devices
3) By Application: Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, Other Applications
4) By End-User: Physicians, Patients, Insurance Companies, Research Centers, Pharmacy, Biopharmaceutical Companies, Government, Tech Companies, Other End-Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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