Programmatic Display Advertising Market size is Projected to Reach USD 5252.84 billion by 2029 | Growing at a CAGR of 35.9% from 2022 to 2029

The noteworthy Programmatic Display Advertising Market research report presents a telescopic view of the current market trends, developing goods, conditions, and prospects. It is a confirmed and consistent source of information. This information is really important for propelling corporate development. The report includes specific and current data regarding the needs, preferences, and varying tastes of consumers with regard to a given product. General market circumstances, the market's growth scenario, potential barriers, significant industry trends, market size, market share, sales volume, and future trends are all conservatively estimated in the Programmatic Display Advertising Market Report.

Explore Further Details about This Research Programmatic Display Advertising Market Report https://www.databridgemarketresearch.com/reports/global-programmatic-display-advertising-market

Companies are allocating a significant portion of their marketing budget to digital marketing platforms. For a company to reach out to its target customers, digital marketing is an effective platform. As the number of people using social media platforms grows, so does marketers' and advertisers' interest in online social media advertisements. Most social media platforms provide advertisers with programmatic display advertising business options.

Data Bridge Market Research analyses that the programmatic display advertising market was valued at USD 451.48 billion in 2021 and is expected to reach the value of USD 5252.84 billion by 2029, at a CAGR of 35.9% during the forecast period of 2022 to 2029.

Market Definition

Programmatic display advertising is a sophisticated technology that enables advertisers to place online display advertisements for potential customers browsing the internet. Potential customers are targeted in programmatic display advertising based on their interests, age group, job roles, and current internet browsing content interests.

Drivers

Rise in the adoption from electronics industry and mobile app companies

Consumer electronics manufacturers, mobile app companies, and the service sector use programmatic display advertising to provide detailed information about products based on the user's browsing history and content interest. The majority of start-ups are investing in programmatic display advertising to raise awareness about product features and to implement an effective market penetration strategy.

Growing importance of digital marketing and growing adoption of smart devices

The programmatic display advertising market is expected to be driven by rising demand for digital advertisements and growing user adoption of smart devices. The growing demand for advanced digital marketing tools by advertisers and marketers to ensure effective digital product advertising is expected to drive up demand for programmatic display advertising among businesses. Companies are prioritising social media advertising based on user demographics in order to increase the conversion ratio of potential customers, which is expected to provide significant revenue opportunities to social media platforms via programmatic display advertising.

Recent Development

BNZSA, Europe's leading IT B2B digital, data, and lead generation agency, announced the launch of programmatic display in September 2021, allowing consumers to deepen relationships with potential clients using technographic, firmographic, etc and intent data to promote brand awareness and thought-leadership content.
Blackstone announced partnerships with Simpli.fi, a leading programmatic display advertising and agency management software, in June 2021. The company made a US$ 1.5 billion investment in the latter programmatic display agency firm, accounting for a majority stake.
Global Programmatic Display Advertising Market Scope

The programmatic display advertising market is segmented on the basis of AD format, sales channel, and enterprise size. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

AD Format

Online Display
Online Video
Mobile Display
Mobile Video

Sales channel

Real Time Bidding (RTB)
Private Marketplaces (PMP)
Hybrid
Direct Deals
Automated Guaranteed (AG

Enterprise size

SMBs
Large Enterprises

Some of the major players operating in the programmatic display advertising market are:

Xandr Inc.(U.S)
Verizon (U.S)
Kayzen (China)
NextRoll, Inc. (U.S)
Google (U.S)
Adobe (U.S)
Magnite, Inc (U.S)
MediaMath (U.S)
IPONWEB Limited (U.S)
VOYAGE GROUP (Japan)
Integral Ad Science Inc.(Denmark)
The Trade Desk (U.S)
Connexity (U.S).
Centro, Incorporated (U.S)
RhythmOne, LLC (U.S)

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