India Nutraceuticals Market : Size, Trends, Challenges and Growth 2028 | TechSci Research

The India Nutraceuticals Market is experiencing robust growth, driven by factors such as the country's expanding population, rising health awareness, changing dietary preferences, and rich heritage of traditional medicine systems. According to the TechSci Research report titled "India Nutraceuticals Market- Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028", the market stood at USD 6113.20 million in 2023 and is anticipated to grow with a CAGR of 11.39% in the forecast period, 2025-2029. This report delves into the multifaceted landscape of the nutraceutical industry in India, exploring market dynamics, growth drivers, regulatory initiatives, and emerging trends.

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Market Overview
The nutraceutical market in India has witnessed significant growth, fueled by the country's rapidly expanding population, increasing health awareness, and evolving dietary preferences. With a growing burden of lifestyle-related diseases such as diabetes, obesity, and heart ailments, there has been a notable shift in consumer mindset from treatment-centric to wellness-focused approaches. This paradigm shift has led to a surge in demand for nutraceutical products aimed at preventive and holistic healthcare solutions.

Factors Driving Market Growth
Several key factors are driving the growth of the nutraceutical market in India. Firstly, the country's rich heritage of traditional medicine systems like Ayurveda emphasizes the use of natural ingredients and herbs for medicinal purposes. This cultural affinity towards herbal and plant-based remedies aligns well with the nutraceutical industry's focus on natural and organic ingredients, driving consumer preference for Ayurvedic and herbal nutraceuticals.

Secondly, the government of India has taken proactive initiatives to promote the growth of the nutraceutical industry. This includes introducing regulations and guidelines for nutraceutical products through the Food Safety and Standards Authority of India (FSSAI), promoting traditional medicine systems like Ayurveda, Siddha, and Unani, supporting research and development efforts, incentivizing startups in the sector, and fostering infrastructure development for the cultivation and processing of nutraceutical ingredients.

Segmentation Analysis
The India Nutraceuticals Market is segmented based on category and region. In terms of category, the market comprises functional beverages, functional food, and dietary supplements. As of 2023, the functional beverages segment has emerged as the dominant player, driven by consumer preferences for healthier beverage options, increasing incidence of chronic diseases, popularity of probiotic products, and multiple health benefits offered by these beverages.
Regarding region, the southern region of India has emerged as the fastest-growing market for nutraceuticals. This growth can be attributed to factors such as higher health awareness among the population, diverse agricultural landscape facilitating raw material production, presence of pharmaceutical and healthcare industries fostering research and development, and increasing disposable incomes among the middle-class population in urban centers.

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Competitive Analysis:

Major companies operating in the India Nutraceuticals Market include:
• Dabur India Limited
• Himalaya Drug Company
• Patanjali Ayurved Limited
• GlaxoSmithKline Consumer Healthcare Limited
• Amway India Enterprises Pvt. Ltd.
• Abbott India Limited
• Danone Nutricia India Pvt. Ltd.
• Nestlé India Limited
• Sun Pharmaceutical Industries Ltd.
• Cadila Healthcare Ltd.

These companies offer a diverse range of nutraceutical products, catering to the varying needs and preferences of consumers across India.

Benefits of the Research Report:

The TechSci Research report on the India Nutraceuticals Market provides several benefits:
1. Comprehensive insights into market dynamics, growth drivers, and emerging trends.
2. Detailed analysis of regulatory initiatives and government policies shaping the nutraceutical industry in India.
3. In-depth segmentation analysis based on category and region, offering a nuanced understanding of market dynamics.
4. Identification of key market players and their competitive strategies.
5. Strategic insights empowering stakeholders to make informed decisions and capitalize on growth opportunities in the evolving nutraceutical market landscape.

The India Nutraceuticals Market is poised for significant growth, driven by factors such as population dynamics, increasing health awareness, changing dietary preferences, and government initiatives to promote the industry. With a diverse range of nutraceutical products catering to various health needs, the market offers immense potential for innovation and expansion. As India continues to prioritize wellness and preventive healthcare, the nutraceutical market is expected to flourish, offering consumers a wide array of innovative and health-enhancing products.

Major companies operating in India Nutraceuticals Market are:
• Haleon Plc.
• Dabur India Limited
• Abbott India Limited
• Bayer India Limited
• Merck India Limited
• Himalaya Wellness Company
• Amway India
• Baidyanath Group
• Wockhardt Limited
• Herbalife
• Neuherbs
• Pure Nutrition

"The future of India's nutraceuticals industry appears promising. With a growing awareness of health and wellness, increasing incidence of lifestyle-related diseases, and a focus on preventive healthcare, the demand for nutraceutical products is expected to rise significantly. Innovations in product development, including natural and herbal formulations, will likely drive market growth. Additionally, favorable government policies and investments in research and development will boost the sector. As consumers seek safe and effective dietary supplements and functional foods, the Indian nutraceuticals market is poised for steady expansion, offering opportunities for both domestic and international players in the coming years.," said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
"India Nutraceuticals Market Segmented By Category (Dietary Supplements, Functional Beverages, Functional Foods), By Source (Plants, Animals, Microbial), By Distribution Channel (Pharmacies & Drug Stores, Online, Supermarkets & Hypermarkets, Others), By Sector (Urban, Rural), By Region, Competition, Forecast & Opportunities, 2018-2028F", has evaluated the future growth potential of India Nutraceuticals Market and provides statistics & information on market size, structure and future market growth.

The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Nutraceuticals Market.

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Table Of Content:

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validations

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. India Nutraceuticals Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Category (Dietary Supplements, Functional Beverages, Functional Foods)

5.2.2. By Source (Plants, Animals, Microbial)

5.2.3. By Distribution Channel (Pharmacies & Drug Stores, Online, Supermarkets & Hypermarkets, Others)

5.2.4. By Sector (Urban, Rural)

5.2.5. By Region (North, East, South, West)

5.2.6. By Company (2023)

5.3. Market Map

6. North India Nutraceuticals Market Outlook

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