Gamification Market Competitor Analysis Winning Strategies and Growth Drivers 2028

The "Gamification Market" is expected to grow from US$ 12.35 billion in 2021; it is estimated to grow at a compound annual growth rate of (CAGR) 26.1% from 2022 to 2028.

Gamification is the practice of applying game mechanics, features, and ideas to non-game environments, such as a website and online community or learning management system, to increase consumer participation. The major goal of gamification in any industry vertical is to engage, inspire, collaborate, share, and interact with consumers, employees, and partners. Moreover, games and game-like aspects have been utilized to educate, entertain, and engage people for many years. Gamification can be applied across a broad spectrum of situations where individuals must be motivated to pursue specific actions or activities.

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Companies Profiled in this report includes:

• Microsoft Corporation
• Bunchball
• Arcaris Inc.
• Bigdoor, Inc.
• Faya Corporation
• LevelEleven LLC
• SAP SE
• Gigya, Inc.
• Salesforce.com, Inc.
• Badgeville, Inc.

Market Dynamics

The increasing adoption of artificial intelligence-based gamification solutions and cloud-based gamification solutions and the increasing demand for gamification solutions from various verticals such as education as well as from small and mid-size businesses are driving the gamification market.

MARKET SCOPE

The "Global Gamification Market Forecast to 2028" is a specialized and in-depth study of the market with a special focus on the global market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. It provides key statistics on the performance of the leading gamification market players. It also offers key trends and opportunities in the market.

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Gamification Market Segmentation:

By Solution:
• Enterprise-Driven
• Consumer-Driven

Deployment Type:
• On-Premise
• Cloud

Application:
• Sales
• Marketing
• Product Development
• Human Resource

Vertical:
• Entertainment
• Healthcare
• BFSI
• E-Commerce
• Education

REGIONAL FRAMEWORK

The global gamification market is segmented into five major regions-North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. The report covers analysis and forecast of 18 countries globally, along with current trends and opportunities prevailing in the region.
In 2021, North America dominated the gamification market with a ~35% share of the market. The North America market growth is majorly attributed to the presence of a large number of market players who have been increasingly focusing on the development of innovative gamification solutions. A few of the key players operating in the market in the region are Badgeville, Inc.; Bigdoor, Inc.; Bunchball inc.; Faya Corporation; Gamification Co.; Gamifier, Inc.; Gamify; Microsoft Corporation; Salesforce.com Inc.; and SAP SE. These players have been witnessing constant demand for gamification solutions from SMEs and large enterprises.

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