VITAL FARMS TO INTRODUCE ALFRESCO BUTTER AND DEBUT EGG PLEDGE MOVEMENT AT NATURAL PRODUCTS EXPO WEST

Pasture-raised Brand to Showcase Product Line and Support Egg Pledge at California Trade Event

ANAHEIM, Calif. (March 11, 2016) – Vital Farms, creator of the pasture-raised egg category and the largest national producer of pasture-raised eggs in the US, will showcase its new grass-fed, pasture-raised, Alfresco Butter, in addition to its line of pasture-raised eggs, at this years’ Natural Products Expo West trade show. Attendees will also have the opportunity to take part in the Vital Farms Egg Pledge, agreeing to never purchase caged eggs, as part of a video project being filmed at their booth, #5578.

Vital Farms has set the national standard for the welfare of egg-laying hens with a more humane and ethical approach to farming. The Vital Farms birds are healthy, happy and are raised outside on fresh pastures with 108 square feet of rotated pasture per hen. The pasture-raised category signifies a drastic change from the 67 inches (not feet!) provided to caged hens.

“Vital Farms’ mission is to bring ethically and sustainably produced food to the table through agricultural practices that keep the humane treatment of animals as the top priority,” said Matt O’Hayer, CEO of Vital Farms. “We are so excited to share our mission with attendees at Expo West by showing them what we do and asking them to take the Egg Pledge with us.”

Vital Farms is asking consumers to take a pledge to only choose eggs from hens not kept confined in cages as part of a national movement initiated by the Humane Society of the US to bring national attention to the issue of how hens are treated in caged production of eggs. This pledge marks a step in the right direction toward the ultimate goal of a commitment to Certified Humane®, pasture-raised eggs.

Additionally, Vital Farms is now offering customers Alfresco Butter, brought to you from happy cows which are pasture-raised and grass-fed. Alfresco is hand crafted by 5th generation butter makers that slow churn and hand craft the cream producing a butter that is high in butterfat and absolutely delicious, while being hormone and antibiotic free. The cows that produce the cream for Vital’s pasture-raised butter are raised in small herds on American family farms where they (the ‘ladies’) are free to roam their pastures.

Natural Products Expo West will be held from March 11-13, 2016 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, California. For more information on Vital Farms, please visit www.vitalfarms.com.

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About Vital Farms
Vital Farms offers Certified Humane® pasture-raised eggs that set the standard for taste and nutrition while also promoting the welfare of happy, healthy hens. Started in Austin, Texas, in 2007 with 50 hens, Vital Farms now partners with over 100 independent, family-owned farms throughout the pasture belt. It is the first and largest national supplier of pasture-raised eggs in the country. Vital Farms eggs are sold in grocery stores nationwide under the brand names Vital Farms, Pasture Verde, Backyard Eggs, Alfresco Eggs, and Texas Chicken Ranch. Vital Farms’ Alfresco Grass Fed Butter is sold in a growing number of retails outlets country-wide. Vital Farms is a Certified B-Corp and adheres to the principals of Conscious Capitalism.

1710 Evergreen Avenue, Austin, TX 78704

This release was published on openPR.