Luxury Products will Grow at a Higher Rate in the GCC Color Cosmetics Market

The GCC color cosmetics market will touch USD 2,314.5 million by 2030, powering at a rate of 6.8% by the end of this decade. This is because of the growing disposable income and the increasing emphasis of people on the enhancement of their appearance.

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In the region, the requirement for luxury products will grow at a higher rate, of over 7%, by the end of this decade. This is because of the growing personal income and increasing expenditures of the consumers.

Furthermore, altering lifestyles; increasing consumer consciousness on cosmetics; and attractive packaging will stimulate the luxury products sale in the years to come.

Color cosmetic products, which are put to use by women contributed over 80% share in the past. This is mostly because of women's increasing spending power, growing population of working females, increasing gross domestic product per capita, obtainability of improved products, rising consciousness of females for various products, and snowballing advertising actions for active color cosmetics for women.

The facial make-up products led the GCC color cosmetics market, with over 50% share of revenue. Accessibility of a wide variety of facial make-up products and a large percentage of the youth populace are supporting the growth of the industry.

The requirement for organic color cosmetic products is increasing fast. Further, stalwarts of the industry are continually discovering ways to bring new features, functionalities and providing various products for diverse types of skin.

The growing consumer consciousness pertaining to the benefits of organic products is also powering the requirement for these products. Instead, more than a few factors, for example hormones, smoking, anxiety and stress has a negative impact on the appearance and health of the skin.

Apart from that, if you make use of the wrong products can become a cause of allergic reactions. Because of these reasons, there is an increase on the emphasis on organic products, which are used for skincare and help to tackle the issues related to skin.

YouTube, Instagram, Twitter, Facebook, Pinterest, and beauty blogs are the key digital marketing channels manipulating consumers to try novel cosmetic products.

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Manufacturers of color cosmetics are collaborating with social media influencers for marketing and promoting their products. The ones who influence the people with regards to color cosmetics. Therefore, the digital platform is a vital marketing tool for producers, where they can interact with customers or do the promotion of their products directly.

The growing population of working women in the region and their inclination toward the use of GCC products is one among the many reasons, which have a positive impact on the demand for color cosmetics in GCC.

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