Press release
LISTSERV® Maestro 11.0 Email Marketing Software Introduces Hybrid Lists
LISTSERV® Maestro 11.0: the all-in-one platform for an organization's email group communication needs
Stockholm (March 30, 2023) - L-Soft released LISTSERV® Maestro 11.0 today, providing a new and unique capability for people to manage LISTSERV email groups, newsletters and LISTSERV Maestro email marketing campaigns, all in one convenient location.
New Features Include:
• Mandatory unsubscribe URL for easy opt-out and upholding of email marketing best practices
• Hybrid lists (LISTSERV and LISTSERV Maestro) with automatic import to unify communications
• Capability to send targeted and customised messages to existing LISTSERV list subscribers with full tracking and analytics
• Auto-generated plain text part for accessible viewing on all devices
• Personalised landing pages with powerful tracking insights
"Organisations need to keep strengthening their owned communication channels. Email is a powerful technology for connecting organisations with employees, members, customers and stakeholders," said Outi Tuomaala, L-Soft Executive VP. "LISTSERV Maestro 11.0 is a single platform for all email group communications, supporting discussions to build knowledge, newsletters to keep audiences connected and email marketing with built-in best practices and analytics for outreach and engagement."
LISTSERV Maestro 11.0 Advantages:
• Available as both on-premises software and a cloud SaaS on Microsoft Azure with a dedicated virtual machine, users have the freedom to choose the option that best suits their needs and budget
• Handles email groups, discussion forums, newsletters, announcements, blogs and email marketing in one unified platform
• Integrates existing LISTSERV lists (most relevant for existing LISTSERV customers)
• Offers advanced functionality, such as A/B-split testing, without requiring users to constantly upgrade or pay more for advanced features like automation, unlike other providers with low-cost entry points and restricted features
Key LISTSERV Maestro Benefits:
• Time, Money and Hassle Savings: A Single Solution for All Communication Needs
• A Closer Look at Recipients: A Flexible and Easy-to-Use Subscriber Database
• Boosted Engagement: In-Depth Tracking, Reporting and Analytics
• Easy Collaboration: A Multi-User Platform Tailored to Organisational Needs
• Peace of Mind: A Solution that Grows as Needs Expand
LISTSERV Maestro Offers Flexible Options:
Software:
https://www.lsoft.com/products/maestro.asp
Cloud Hosted SaaS:
https://www.lsoft.com/products/listplex_maestro.asp
L-SOFT
L-Soft Sweden AB
Fatburs Brunngata 5
SE-118 28 Stockholm
SWEDEN
Phone: +46 (0)8-50709900
Press contact:
Outi Tuomaala
https://www.lsoft.com/contact/contact.asp
Contact L-Soft Public Relations
https://www.lsoft.com/contact/econtact.asp?id=pressinfo&id=pressinfo
About L-Soft
L-Soft is the exclusive provider of LISTSERV® email list technology and the LISTSERV® Maestro email marketing platform for global digital communications. Organisations across all sectors rely on L-Soft's permission email solutions to manage email newsletters, announcement lists, discussion groups and email communities. Invented by L-Soft Founder and CEO Eric Thomas in 1986, LISTSERV pioneered automated email list management and remains the de facto industry standard.
Learn more:
https://www.lsoft.com/
Resources:
https://www.lsoft.com/resources/resources.asp
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