EngageSimply Collaborates with GENBAND to Create a Kandy Store of Real Time Communications Engagement Innovations

Interactive, real time humanized digital interfaces leveraging new browser-based technologies will be shared at Ad:Tech NY

November 4, 2014; New York, NY – EngageSimply, a leading innovator of digital engagement solutions for brands and agencies, today announced it has reached an understanding with GENBAND, a leading global real time communications software company, to build highly intuitive, embedded multimedia experiences available on the EDEN engagement platform.

Over the last several months, the team at EngageSimply has tapped into Kandy, GENBAND’s recently introduced Platform-as-a-Service, which makes available real time communications features through APIs and a mobile SDK.

EngageSimply was selected by GENBAND Kandy’s team for “early access” to the platform, which was formally made available September 16, 2014. At Ad:Tech NY, which takes place in the Javits Convention Center, Engage Simply will share concepts powered by Kandy showing social consumer engagement domains enhanced by offering human-to-human communications through the browser. There is no need to download an application, dial a phone number, or otherwise labor in order to reach other people in real time, with these high definition experiences.

Part of the concept is made possible through WebRTC, an initiative organized by Google, which is making it possible for people to connect with each other, one-to-one, one-to-many, and many-to-many over Chrome, Firefox and other browsers (with more browsers expected to join in the near future). GENBAND and Kandy have been developing around WebRTC for over a year, and have enhanced it with their own cloud and quick-start solutions, including assisted shopping and customer service.

“What we are inventing together is contextual, creative, and truly engaging” said Judy Shapiro, founder and CEO of EngageSimply. Ms. Shapiro has a deep telecommunications and software background, with experiences at companies ranging from Bell Labs to Paltalk. She is now focused on creating visionary engagement solutions for brands that help them build trust with consumers through simply better online experiences. “This is just the beginning of the sweet things we can build with Kandy.”

“It’s amazing what EngageSimply has conceived with Kandy,” said Paul Pluschkell, founder of Kandy, and a serial software entrepreneur who has built and sold breakthrough companies in Silicon Valley over the last decade. “Together we’re delivering experiences that go way beyond what we think of as the web today – way beyond social networking – and way beyond talking, texting and otherwise sharing. The human engagement will be so attractive to consumers who have grown weary of too much information, and would rather just have a really nice visual conversation.”

EngageSimply will be presenting in the Start Up Spotlight competition at Ad:Tech NY on November 5 as a guest of Heineken, who selected the company as a finalist.

About engageSimply
engageSimply is a technology-powered engagement marketing company that develops new ways for brands to connect with customers in a contextually relevant way. The company’s three-part platform includes contextual brand mapping, contextual ad serving, and contextual user experience products, developed in partnership with adKernel, which can be used separately or in an integrated campaign.

About Kandy
Kandy is a real time communications software development platform, built from GENBAND’s core telecommunications, presence, security and real-time technologies. With Kandy, you can easily and quickly integrate communications into your existing applications and business processes. Visit Kandy.io to see our showcase applications, development toolkit of APIs, SDK’s and Quick starts and to register as a Kandy Developer.

About GENBAND
FROM THE CORE TO THE EDGE TO THE EXPERIENCETM, GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers.

engageSimply is a technology-powered engagement marketing company that develops new ways for brands to connect with customers in a contextually relevant way.

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This release was published on openPR.