Van der Wal takes over the Benelux Distribution for Melon® Helmets

Essen, July 2013.

Melon® Helmets is a European Brand with its headquarter in Essen, Germany. This year they developed a new bike helmet category, named “Urban Active Helmet” for all bicycle and roller sport activities. Now Melon® Helmets has started to build their worldwide distribution network.
For the Benelux market, Van der Wal, the well-reputed wholesale trader in the field of bicycles and bicycle parts has taken over the distribution for Melon® Helmets.
David Cervenka, Co-Founder of Melon® Helmets, says: “We are very happy to start with Van der Wal because we see their great team, and of course the range of well-known brands, like Knog and Basil that fit perfectly to Melon Helmets. We know that dealers who carry those brands are great and high quality dealerships.”
The new category of Urban Active Helmets by Melon® at first combines the look & style of a Retro Design Helmet Shell with outstanding high tech features like the super lightweight construction together with an enhanced shock absorbing capacity, highly effective air flow channels combined with
twelve ventilation wholes.
Upholding the highest standards for quality (like the continuously conducted TÜV GS Mark Certification, the CPSC Certification and the LGA Chemical Testing), safety, comfort and design Melon® helmets set new benchmarks for daily cruisers and sporty people.
Besides the super lightweight construction, starting at 250g, and an improved impact capacity many great features of Melon® Helmets will make urban commuter as well as Mountain-Biker, Inline Skater, Roller Blader… super happy:
• IN-MOLD Technology combined with a strong polycarbonate surface
• Melon®’s Snug-Fit system what means removable Coolmax® paddings in various sizes and Spin-Dial Size Adjuster for a safe and comfortable fit
• The newest and smallest magnetic buckle by Fidlock®
• 12 vent holes and the Melon® Airflow Channel System provide an optimum supply of fresh air
• MELON® VISTA VISOR – based on the great baseball cap design, transparent in various colours with UV protection, removable and safe with the integrated Impact Blocker
• 360˚ reflectivity provided through the reflective logos, dome sticker and straps
• Fully TÜV, CE-EN 1078 and on top GS Mark certified for bike and roller sports
• Three real shell sizes (XXS-S, M-L, XL-XXL) the cover a range from 46 to 63 cm
• Available in over 20 cool designs for kids, youth and adults

Melon® is represented internationally through Intelligent Mobility GmbH Essen Germany. Distributors or dealers interested in MELON® can get in contact using the following address: info@intelligent-mobility.eu

Melon Company Background:
The European Sport Brand Melon® Helmets was founded by the Cervenka Brothers David and Michal. Headquartered in Essen, Germany.
Michal Cervenka says: “For the past seven years the Intelligent Mobility Team has been working within the cycling world. All our experiences and feedback we have got from the cycling community have been incorporated into the development of the Melon® Urban Active Helmet. We wanted to give the community something that they can identify with, but is a very fashionable safety accessory high on technical features. True to our motto: No Brain No Game.” His brother David adds further: “Melon® Helmets is a result of evolution in urban mobility with the target to have an affordable, high-quality and versatile helmet with high tech features.”
The original idea is found in the saying “watch your melon”, the creative “Melon® Helmet Community” and the natural properties of the watermelon. The melon is one of the most obvious metaphors for the human head, which many entertaining pictures clearly document when the following is entered into any picture search engine “melon helmets”.

Since 2006, Intelligent Mobility GmbH is committed to develop, distribute and market special bicycle, e-moblity, lifestyle and sports & protection accessories with a strong urban profile. The IM team works with love, passion and fully brand attention. Creative marketing and distribution concepts effects sustainable brand awareness and brand loyalty with influencing markets in Europe as well as in Overseas. www.intelligent-mobility.eu

Brand compass: Polo&Bike, Melon Helmets, Dock11, Drift Innovation, Scoopjet, Segway, Brammo, Elmoto etc.

Press Contact:
Birgit Gosda
Intelligent Mobility GmbH
Rellinghauser Str. 334h
45136 Essen
Tel. +49-201-17674921
Fax +49-201-176-74910
pr@intelligent-mobility.eu
www.intelligent-mobiltiy.eu

This release was published on openPR.