Jeremy McGilvrey - Conversational Marketing With Chatbots

Jeremy McGilvrey, Digital Marketing Expert, Houston, Texas - The idea of a chatbot can be somewhat intimidating. After all, some robots are friendly, while others are just plain creepy. However, they’re not here to take over; they are here to make things easier. In this guide, I’ll show you how to use chatbots to streamline the conversational marketing process.

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What is a Chatbot?

A chatbot is a program designed to engage with users’ messages. They can be programmed to respond in one way, to respond to messages based on certain keywords, or to use AI (artificial intelligence) to adapt to various situations.
Chatbots use media such as SMS, chat windows, and social media to send and receive messages. They come in various forms. While some are fun, others are all business. While they’re not new, their utilization has increased over the past few years.

Why Chatbots are Important

One of the best ways to gain a competitive edge is to automate every possible business process. Proof of this concept is seen in the advent of self-checkout kiosks at restaurants and grocery stores. Industry leader Amazon has opened stores with no self-checkouts or cashiers, limiting human interaction even further. The value of a chatbot comes from its conversational automation abilities, and some other benefits will be outlined in the sections below.

Saving Money and Time

By automating a conversation that would otherwise require an employee’s response, companies can save money and time that can be directed to other areas. Instead of using a dedicated team of service representatives to answer incoming questions, companies that use chatbots can spend more time finding relevant conversations on social media.

The time saved increases as more messages come in. According to recent research, the number of messages requiring a brand’s response is rising exponentially, which means brands can save an inordinate amount of time by using a chatbot to automate responses.

Generating Revenue and Leads

Chatbots utilize direct messaging to gather the information needed to provide customer support. For instance, asking a user why they are visiting a page is a common question. Automating the first interaction allows customers to provide the information needed for agents to serve them effectively.

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Chatbots automatically deliver pre-qualified leads to sales representatives while minimizing the boredom caused by answering questions repeatedly. With the use of chatbots, you’ll see that your team is more satisfied because they’ll spend their time working with higher-quality leads and not on menial work.

Providing 24/7 Support

The most common use of a chatbot is to offer fast answers when customers need them. However, companies that do not offer 24/7 customer service do not provide answers after hours. By using chatbots during downtime, companies can still give customers the answers they need. This is becoming more important as customers expect quicker responses than companies can guarantee. A robust chatbot will decrease your company’s response times, bringing them more in line with customers’ expectations.

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Getting Started

Are you ready to start using chatbots? Who isn’t? Once you’ve gotten over the initial apprehension that comes with handing control over to AI, the concept of creating and using a chatbot is an exciting one.

Jeremy McGilvrey Digital Marketing Agency
Address: 1 Riverway Ste. 1724, Houston, TX 77056
Email: hi@jeremymcgilvrey.com
Tel: 800.746.1522
Website: https://www.jeremymcgilvrey.com

Jeremy McGilvrey is an Award-Winning Digital Marketing Consultant and his Digital Marketing Agency is Houston's top-rated digital marketing agency.
Jeremy provides premium services in Landing Page Design, Sales Funnel Design, Business Websites, and Email Marketing Consultant services.

This release was published on openPR.