Data-Driven Marketing book receives national recognition

St. Louis, Mo -- The NYC Big Book Award recognized The Death of Content as King: How a Data Democracy Has Revolutionized Marketing in the category of Social Media as a winner.

The first book by Jon Hinderliter analyzes a once-in-a-century paradigm shift that has occurred in marketing, communication, and media due to the collapse of content marketing. The Death of Content as King is a methodically researched guide that helps businesses and organizations embrace data as the voice and vote of the consumer in this new era of data-driven marketing.

The Death of Content as King has also won the 2021 Pinnacle Achievement Award Best Book for Marketing, the 15th Annual National Indie Excellence Award for Marketing & Public Relations, the 2021 International Impact Book Award for Marketing, and a 2021 Literary Titan Gold Book Award. The book has been featured in national marketing magazines, conferences, and podcasts.

NYC Big Book Award winners are judged by professionals from various aspects of the book industry, such as publishers, writers, editors, book cover designers, and copywriters. This year's book awards presented record-breaking levels of quality and diversity. The winners of the awards are selected according to their overall excellence. NYC Big Book Award received book submissions worldwide, including submissions from journalists, well-established authors, small and large press, as well as first-time indie authors. "We are elated to highlight these authors' books, recognize their excellence, and share their achievements." said awards sponsor Gabrielle Olczak.

PRAISE FROM MARKETING PROFESSIONALS

"The Death of Content as King is a must-read for anyone in marketing or business. Jon weaves his experiences into the book making it a relatable and easy read. No doubt you'll finish this book with a greater appreciation for just how complex the wild world of marketing has become." - Elizabeth Tucker, Cofounder Novel, Cofounder Alive Magazine

“Jon's book captured our editorial committee's attention immediately as it challenged the "Content is King" theory that has been circulating for years in the marketing media. The book turned out to be one of the absolute best books we have seen in years.” - Cindy Woods, President/CEO, The CMO Team

“Jon crafts a well-written primer on how marketing effectiveness is no longer driven by content, but by data. He portrays a clear-eyed view of the history of this shift, and the power of analytics today. This well-researched and thoughtful work delivers as described!” - Carol C. Van Den Hende, Digital Acceleration Leader, Mars Inc. Strategist & Award-Winning Author GOODBYE, ORCHID

The Death of Content as King: How a Data Democracy Has Revolutionized Marketing is available where books are sold.

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This release was published on openPR.