Interview with Enterprise 2.0 Director of Wells Fargo Bank Nathan Bricklin

Nathan Bricklin is the Senior Vice President and the Head of Social Strategy at the Wells Fargo Wholesale Bank. He is responsible for developing Enterprise 2.0 and social media supported strategies. His goal with enterprise 2.0 is to reduce operative costs as well as the cost of innovation.

In this interview Nathan Bricklin states that employees basically have a cooperative approach and that this predisposition can be greatly supported by introducing Enterprise 2.0 tools. For Mr Bricklin, Enterprise 2.0 tools are the logical next step for innovative and cost-aware businesses.

Employees are now more than ever part of the decision-making process. By using Enterprise 2.0 tools innovative ideas can be developed faster, expert knowledge becomes accessable, and decisions can be made based on better information.

Knowledge which is being created in E2.0 processes stays within the company is not limited to a small group of people anymore. Thanks to Enterprise 2.0, there are no longer geographical and organizational limits and the operational costs drop significantly.

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