12-24-2011 07:48 AM CET - IT, New Media & Software
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Adaptive’s Workshop on Usability & Interface Design

Press release from: Adaptive Marketing
Product management training
Product management training
Asia’s 1st AIPMM accredited Product Management Training Academy announces a new design workshop for product professionals

Adaptive marketing has launched a one day intensive workshop on Usability and Interface Design for business leaders and senior product professionals from the IT industry at the NASSCOM Product Conclave 2011. This workshop promises to equip product professionals with not only the practical understanding of how to develop and validate an idea into a commercially viable product but also to apply structured thinking to “engineer” usability in the productizing process.

Emphasizing on the benefits of participating in such a workshop, Mr. Deshpande, President, Clarice Technologies said "We are now seeing consumerziation of IT which means the bar for usability and interface design is now higher than ever, not just for web/consumer products but also B2B solutions. It is imperative for product professionals to focus on design and usability during the productizing process”.
"We are seeing a trend with lot of MNCs operating out of India who have now setup innovation labs and programs enabling teams to conceive and launch new products for the global markets. Visually validating the idea and pitching it right to internal and external stakeholders & potential customers is a critical part of the productizing process" said Pari Natarajan, CEO Zinnov who has partnered with Adaptive Marketing to help companies setup Centre of Excellence for Product Management.
“Most startup entrepreneurs and product managers in large companies have the critical task of quickly and efficiently validating ideas before they consume huge investments", says Mr.Shah, who started Adaptive Marketing’s India operations last year with a sole focus on building the product management skillsets -a critical catalyst for India's product ecosystem. Commenting on the launch of the new workshop at the NASSCOM Product Conclave 2011 in Bangalore, he added "Adaptive's workshop on Usability and Interface Design will focus on giving product professionals the necessary knowledge and best practices on how to visually validate ideas through mockups and prototypes as well as conduct periodic usability audits and review for existing products"
The workshop will go over the typical Design process through hands on exercises and case studies covering modules on

For more details on the workshop and schedule of their upcoming workshops visit their website at www.adaptivemarketing.in

Adaptive Marketing is a management consulting firm based out of Silicon Valley, USA founded by executive practitioners focused on “productizing” innovation. Their Asia operations based out of Bangalore focus on creating & nurturing next generation product management and marketing professionals in India – critical catalysts for the fast growing IT product ecosystem in India.
Adaptive Marketing can be seen as a finishing school to enable aspiring and existing Product Professionals - Product Managers, Product Marketing Managers, Engineering Leaders, Product Innovators with field tested best practices and actionable methodologies on how to validate, build, market and launch successful products and innovation in the global marketplace predictably, especially from India.

India (Operations)
3rd Floor, “Amber”, 132, 15th Main,
4th Block Koramangla,
Bangalore – 560034
Karnataka, India

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