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Google Project Loon Market Size, News, Demand, Opportunity during 2017-2022

01-27-2020 03:08 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Kenneth Research

Google Project Loon Market Size, News, Demand, Opportunity

Project Loon is a research and development project being developed by X (formerly Google X), which consists of a network of balloons equipped with routers at the edge of space. The aim of the project is to provide internet to everyone in the world. It is a known fact that many areas in the emerging and developed regions across the globe are deprived of a proper internet access.

Project Loon intends to connect people in rural and remote areas by making use of a network of internet-powered balloons traveling on the edge of space.

Google thinks its internet balloons will be a $10 billion business. Each balloon is equipped with LTE antennas capable of covering around 80 kilometers on the ground, a 100W solar panel array that charges a battery for nighttime operations, and additional antennas to relay traffic to other balloons.

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Assuming all the mechanisms of the project are functioning as planned, every single person can have access to internet. Loon's Use of Renewable Energy is an added advantage as it will greatly influence and inspire future projects. It creates an interplay between solar energy to keep the balloon functional while using wind energy to define its motor controls. With the constant connectivity to the each other through the internet collaboration between people across the globe will become much easier.

The main problem with the Project Loon is the certainty of eventual hardware failure. If a Loon balloon fails, it can either remain up in the air floating, making it difficult to bring down or it might go down in unwanted areas as they can't be reached. Another concern over this project is internet privacy. As the project gives Google more power over a wider range of consumer behaviour the information obtained can become a security issue if it is shared with Government agencies.

Increasing the volume of internet users would invariably increase traffic on the world's leading search engine, Google Search. The increase in search users implies that more ads will be displayed which in turn result in profits for Google. Given the rising number of the mobile internet subscriptions and also the ever-increasing growth in the world population, the need for access to the internet is going to increase even more. The growing population, changing consumer internet habits and multiple developments via Internet-of-Things could drive the demand for a full-time easy access to the internet from every corner of the globe, which could be made possible by implementing Project Loon to its full potential.

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Google has already run tests with several different telecoms. It has conducted test runs with Vodafone in New Zealand, Telstra in Australia, and Telefonica in Latin America - and is working on commercial deals with other new network operators. Google will split the revenue from any new customers with the telecommunications company providing the LTE spectrum.

SpaceX and Facebook are also working on similar projects and could be the potential competitors to Google. Facebook is the only company that has started testing its project by the use of unmanned aerial vehicles unlike SpaceX, which plans to provide a similar internet access facility by the use of a fleet of satellites.

About Kenneth Research

Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation

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Kenneth Research

Email : Sales@kennethresearch.com

Phone: +1 313 462 0609

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David
Email: Sales@kennethresearch.com
Phone: +1 313 462 0609

About Kenneth Research:

Kenneth Research provides market research reports to different individuals, industries, associations and organizations with an aim of helping them to take prominent decisions. Our research library comprises of more than 10,000 research reports provided by more than 15 market research publishers across different industries. Our collection of market research solutions covers both macro level as well as micro level categories with relevant and suitable market research titles. As a global market research reselling firm, Kenneth Research provides significant analysis on various markets with pure business intelligence and consulting services on different industries across the globe. In addition to that, our internal research team always keep a track on the international and domestic market for any economic changes impacting the products' demand, growth and opportunities for new and existing players.

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