Press release
OLED Display Market share 2019 - Industry Growth Forecast by 2025
OLED Display Market
OLED Display Market, By Component
• AMOLED
• PMOLED
OLED Display Market, by End-Use
• Residential
• Commercial
• Industrial
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The use of Active-Matrix OLED (AMOLED) is expected to witness high demand due to its high usage in smartphones, digital cameras, and OLED TVs. The component used in AMOLED display is a thin-film-transistor containing a storage capacitor, which will help in maintaining the pixel line. These OLEDs offer less response time and consume significantly lesser power, making it suitable for devices requiring less battery consumption and high performance. Super AMOLED devices are used highly in smartphones and wearables and include an integrated digitizer to detect touch and integrate it into the screen. Moreover, they provide an exceptional viewing experience with high customer satisfaction, driving the OLED display market.
The growing use of wearable devices among people for reliable and sophisticated gadgets is providing comfort and stability to consumers, increasing the adoption of displays in these devices. These displays emit light in response to electric current, providing users sharper color performance, high contrast, and enhanced viewing angles. Moreover, the OLED display market is witnessing several innovations with companies investing highly in R&D. For instance, in February 2019, Nubia Technology Co., Ltd. announced the launch of a foldable OLED display, which will offer the user a wearable smartwatch with a flexible screen of 4-inch water resistant display.
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Asia Pacific will witness a high growth in the OLED display market owing to the growth in the consumer electronics sector in the region. Several enterprises are introducing advanced products, enabling them to enhance and expand their business and maintain customer relationship. For instance, in April 2019, Sony Corporation announced the launch of 98-Inch 8K OLED TV in India. The TV includes X1 ultimate processor and is optimized precisely to handle the 33 million pixels for 8K outputs.
Key players operating in OLED display market include Truly Semiconductors Ltd., Innolux Corporation, Sony Corporation, Planar Systems, Inc., Hitachi, Ltd., Pioneer Corporation, LG Electronics Inc., OSRAM GmbH, Samsung Electronics Co., Ltd., Panasonic Corporation, and Universal Display Corporation, among others. These companies are focusing on technological innovations to remain competitive in the market. For instance, in December 2018, Universal Display Corporation announced the long-term OLED agreement with BOE Technology Group Co., Ltd, with a focus on manufacturing Gen 6 flexible AMOLED devices. The partnership will help the company to improve the user experience, driving its sales/revenue. Such innovations will boost the market growth.
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