Anti-Counterfeit Packaging Market: Recent Developments | Avery Dennison, CCL Industries, 3M, DuPont, Zebra Technologie, SICPA Holding, AlpVision, Applied DNA Sciences, Savi Technology and Authentix are Major Players

The anti-counterfeit packaging market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as awareness of anti-counterfeiting in the pharmaceutical & healthcare sector and growing demand for food & beverage packaging products have largely contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified on the basis of technology, usage feature, end-use sector, and region. It has experienced continuous progress with regard to technological advances and innovations in the packaging industry. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 182.2 billion by 2023, at a CAGR of 11.5%.

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Healthcare & pharmaceutical segment is estimated to witness the fastest growth
The healthcare & pharmaceutical segment is estimated to be the fastest-growing during the forecast period (2018–2023). The anti-counterfeit packaging solutions are experiencing high demand from the healthcare industry, mainly due to the growing concern of health safety considering all age groups medication and rising counterfeiting activities in the healthcare products manufacturing. Increasing demand for product differentiation and labeling for their authentication is projected to drive the healthcare & pharmaceuticals packaging industry.

The growth of the anti-counterfeit packaging market was largely influenced by acquisitions, new product launches, expansions & investments, and agreements & partnerships in the past five years. The years 2011–2016 experienced a large number of new product launches by top players in the market. Partnerships, agreements, contracts, collaborations, joint ventures, new product launches, and technological development also formed an essential part of their strategies, which led to their growth in emerging markets.

The major players include companies such as Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US).

Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2017. The company has maintained its leadership position through its strong distribution network across

Asia-Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of anti-counterfeit packaging for many of the markets it serves. It has adopted new product launches as its key strategy to capture the market. In April 2016, Avery Dennison Corporation launched holographic label materials under its Select Solutions portfolio. This label material contains a multi-layered coating which deflects light and creates a variety of optical effects. It caters to the food & beverage, wines & spirits, and home & personal care segments. The introduction of new products enabled the company to expand the local talent pool and widen its product portfolio.

CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In November 2017, CCL Industries acquired Worldmark Ltd. (UK), one of the leading suppliers of functional labels for leading designers and brand owners, specifically in the technology sector. This helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.

Critical questions the report answers:
• What are the political, social, economic, and technological scenario currently prevailing in different regions and their impact on the demand for anti-counterfeit packaging packaging?
• What are the major trends evident in the global anti-counterfeit packaging market?
• Which key developments are projected to have a long-term impact on the anti-counterfeit packaging market?
• What are the prime strategies of leaders in the anti-counterfeit packaging market?

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