Decorative Paints & Coatings Market : Investments & Expansions and Mergers & Acquisitions are Key Strategies Adopted by Leading Players

The Decorative Paints & Coatings Market is projected to reach USD 114.72 Billion by 2021, at a CAGR of 5.7% from 2016 to 2021.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=56221086

Investments & expansions are key growth strategies adopted by industry players to strengthen their positions in the decorative paints & coatings market. These strategies accounted for a share of 32% of all growth strategies adopted by key market players. The rising demand for decorative paints & coatings in the construction industry for residential and non-residential applications is mainly attributed to the increase in infrastructural developments, globally. Key players operating in the decorative paints & coatings market are focused on expanding their presence in high-growth regions, such as Asia-Pacific and the Middle East & Africa. The strategy of mergers & acquisitions accounted for a share of 32% of all growth strategies adopted by key players in the decorative paints & coatings market. In addition, the strategy of new product launches accounted for a share of 26%, whereas, partnerships and joint ventures accounted for 10% share of all growth strategies adopted by key players operating in the decorative paints & coatings market.

Expansions were the most preferred strategy adopted by key market players in the Asia-Pacific region. Most of these companies have established distribution networks and R&D centers in emerging markets. Companies have adopted both, organic and inorganic growth strategies such as investments & expansions, mergers & acquisitions, and new product launches to strengthen their positions in the decorative paints & coatings market.

The decorative paints & coatings market is primarily led by regional players, along with the presence of a few global players. PPG Industries (U.S.) is one of the leading decorative paints & coatings manufacturing companies. PPG Architectural Coatings, a business unit of PPG Industries, partnered with Nautica (U.S.), which is a global lifestyle brand, to launch its new interior paint and primer products through 'Nautica at Home Paint Collection' in 2015. Furthermore, in 2017, PPG acquired DEUTEK S.A., a leading Romanian paint and architectural coating manufacturer, to enhance its presence in the decorative paints & coatings market.

Get 10% FREE Customization on this Report @ https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=56221086

AkzoNobel N.V. (Netherlands), another key player in the decorative paints & coatings market, is focused on the adoption of organic and inorganic growth strategies to enhance its product portfolio by introducing a line of 64 products, including paints, primers, and decorative finishes under the brand name of Dulux Professional in 2016. In addition, the company is actively expanding its business reach in high-growth countries. For instance, in 2016, AkzoNobel N.V., established a new technology center in Shanghai, China worth USD 7.27 million and expanded its production plant for decorative paints at Chengdu in Western China in the same year. Such expansion strategies helped the company enhance its geographic reach and customer base.

About MarketsandMarkets

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:

Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
newsletter@marketsandmarkets.com

This release was published on openPR.