Press release
Successful kick-off for the 360°lab
l. to r.: Diana Jianu, kleinerundbold; Mario Heber, HPI; Gloria Gutsche, ZENDOME; Isabella Buczek, FH Kiel; Marco Ritter
30 participants from science and the economy came together at the Berlin UFA Lab in order to connect during the four workshops focussing on 360° content.
For two days the areas of entertainment, education, marketing and medical inspired new ideas, visions and contacts with much energy and fun.
The result is an impressive range of new perspectives for the 360° idea. An inspiring start which leaves us longing for the next events.
This will focus 11th and 12th March 2011 on Software / Production and Hardware / Distribution of 360° content.
Perfect match for PLOT as a new media partner of the 360° lab. The magazine for the staging of space as awarded "Best Startup" in the category of speciality media in 2010. The German speciality press thus honors the innovative design and the international orientation right from the start.
360°lab
The forum sees itself as innovation accelerator for the development of diverse 360° technologies: presentation, research and further development of mobile 360° Fulldome applications (content, recording and projection technology in combination with olfactory and haptic elements, space and projection surfaces, screening technology and marketing).
Our goal is to establish a 360° network of companies and institutions from the areas of media, science, politics and economy, who will together further the new and quality development or marketable products and services in this business.
Apart from the founding of this network, the concept of the innovation forum plans to hold several one day workshops as a development laboratory for immersive, comprehensive 360° experiences.
ZENDOME - Extravagant. Mobile. Mechanically perfect.
Since 2004 and as the first office of its kind, the Berlin company has furthered the quality development of geodesic structures for the event market in Europe and thus helped its spreading use within the MICE market. All features and the patented Advanced Frame Structure System have been developed according to the requirements of event marketing and have made ZENDOME unmistakably the first address in mobile architecture for companies looking for individual solutions for their brands.
The exclusive location offers space for ideas, for road shows, brand presentations, promotion, for corporate events ranging from consumption to art, sport or city marketing as well as integrated part of gaming applications and film productions in wrap marketing combining outdoor advertising with One-to-One communication due to its fully printable membrane.
ZENDOME feels part of the long tradition of efficient architecture which started with the Berlin engineer Walther Bauersfeld who built the the first geodesic cupola worldwide with the Zeiss Planetarium in Jena in 1923.
ZENDOME manufactures the geodesic domes following traditional crafting from powder coated and galvanized steel in Germany.
Robin Britta Georg
360°lab
ZENDOME GmbH
Schwedter Strasse 34a
10435 Berlin
tel +49 (0) 30 473 77 628
fax +49 (0) 30 473 77 629
www.360lab.net
www.zendome.com
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