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SANTA’S GOT A BRAND NEW BLOG

12-19-2005 09:41 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Dream Big Media, Inc.

NORTH POLE, DECEMBER 18, 2005

Forget checking his list; this year Santa Claus will be checking his Blog to find out the peoples' choice for the Top 10 Nicest and 10 Naughtiest Celebrities of 2005!

Ever since the North Pole got broadband access in 2004, Santa has been on a crusade to use the power of the Internet for good - for goodness’ sake. In a giant step toward fulfilling this mission, this year he set up his very first Blog - called The Jingle Blog.

Like many famous politicos and pundits before him, Santa realized he needed an easy and effective way to stay in touch with his fan base - and to mobilize them to take action. In his own words, “a Blog seemed like the best possible way for me to tap into the hearts and minds of believers the world over - and to inspire them to spread good cheer 365 days a year.”

Among other things, The Jingle Blog includes a 101 day Christmas Countdown and links to some of the top Christmas sites. Starting today, it will also include a historic voting poll that will help Santa Claus to compile the results of The 2nd Annual Top 10 Celebrity Naughty & Nice Lists of 2005.

In 2004, Santa left it to the Elves to nominate and select the winners. At the top of the Nice List, they voted for Oprah Winfrey, Ellen Degeneres and Barry Manilow, among others. The 2004 Celebrity Naughty List was left blank, since the Elves couldn’t bear to say that anyone was less than nice.

Immediately after the 2004 winners were announced - a storm of controversy rocked The North Pole. Celebrities who didn't make The Nice List cried "foul" - questioning the veracity and motivation of the Elves. And while Santa flatly refused to entertain any suggestion of Elfish wrongdoing - he was happy to do whatever he could to make the 2005 voting process more transparent to the celebrities.

This year, for the first time in history, Santa's Celebrity Naughty and Nice List will be decided on by the people -- not the Elves. "I've set up The Jingle Blog so that people can vote for their favorite Naughty and Nice Celebrities and share any special comments they may have directly with me."

According to Entertainment Tonight, “No List since ‘The A List’ has ever garnered as much attention among Hollywood’s elite as Santa’s 2 Lists.” And the tension in Tinsel Town is rapidly mounting as actors, directors, singers, comedians and wannabes of every variety try frantically to show Santa they rightfully belong on The Nice (not Naughty) List before the December 24th cutoff.

To vote in or track the progress of Santa's 2nd Annual Top 10 Celebrity Naughty and Nice List Poll, please visit www.JingleVoteBlog.com. To learn more about Jinglegram Greetings or set up an interview with anyone at Jinglegram.com, please call 212.664.9465.


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