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New ROCK’N FISH Launches in Laguna Beach

12-22-2010 10:11 AM CET | Fashion, Lifestyle, Trends

Press release from: aLine Media

/ PR Agency: aLine Media
Restaurant will incorporate design elements from local artisans.

(Laguna Beach, CA) - ROCK'N FISH, the South Bay's favorite seafood, steak and spirits institution today announced the opening of its newest location in Laguna Beach. Owners Michael Zislis and high school friend Jim Donegan shared a vision to bring their American Regional Cuisine to a restaurant overlooking the Pacific.

Having an aspiration to open a restaurant in Laguna Beach near his home, Donegan (an investor in the other two ROCK’N FISH locations) partnered with Zislis to open the new location after working at the ROCK N’ FISH L.A. LIVE for the last two years. Both proprietors, understanding the importance of an owner being involved in the day-to-day operations, set a goal to visit most tables every night.

Located in the Heisler Building, the new 6,000-square-foot, 200 guest-capacity ROCK'N FISH will feature designs uniquely selected for the Laguna Beach locale. Wanting to create a neighborhood atmosphere, Zislis and Donegan engaged local artisans to craft custom-made artwork to adorn the interior. In addition, they added a wine cellar dining area that can accommodate up to 50 guests for private events.

Built in Manhattan Beach in 2000 on the site of the legendary Hibachi Restaurant, the original ROCK'N FISH and the subsequent ROCK'N FISH at L.A. LIVE carry on Hibachi traditions with favorites like the Navy Grog, Teriyaki Chicken and Sticky Rice. The new Laguna Beach ROCK'N FISH will feature an American Regional Menu, using only the highest quality meats and freshest fish, brought in daily from local purveyors and grilled over 100% red oak. Highlights of the menu include Kapalua rib-eye in a 72 hour pineapple marinade with “Hibachi” teriyaki, hot and sweet New Orleans barbecue shrimp over sticky rice, and their famous oak-grilled artichoke.

“Our restaurants are built for the community,” said Donegan, describing ROCK'N FISH as the casual place people will dine and enjoy a glass of California wine or one of their signature martinis. “It’s that relaxed ambience that has made ROCK'N FISH a favorite in Manhattan Beach for nearly ten years,” adds Zislis.

About ROCK N’ FISH LAGUNA BEACH -

ROCK'N FISH proudly features oak grilled fresh seafood & great steaks, classic New Orleans’ specialties, hand shaken cocktails, ice cold artisan beers and boutique California wines in a lively Laguna Beach atmosphere overlooking the Pacific. The American Regional Menu includes jumbo shrimp, fresh crab & oysters, a large selection of bar bites, signature sandwiches, gourmet burgers, fresh tossed salads and creative pastas. ROCK’N FISH is located at 422 South Coast Highway in Laguna Beach, in the Heisler Building. The restaurant is open daily at 5 p.m. with dinner service until 10 p.m. Sunday through Thursday, and until 11 p.m. on Friday and Saturday with the bar open until midnight nightly. www.rocknfishlb.com

About Michael Zislis and The Zislis Group -
Michael Zislis, founder and owner of The Zislis Group, is expanding his hospitality business in Southern California to include Manhattan Beach, Los Angeles, El Segundo, Laguna Beach and soon Redondo Beach. Currently, the Zislis Group owns, operates and manages the mega successful seafood and steak house ROCK’N FISH Manhattan Beach and ROCK’N FISH L.A. LIVE, restaurant and lounge Mucho Ultima Mexicana, Brew Co. Manhattan Beach, Rock & Brews beer garden and the luxury boutique Shade Hotel. Recently, The Zislis Group announced they are in development of their second Shade Hotel in the RB harbor and Michael just opened a third ROCK’N FISH in Laguna Beach.

aLine Media
560 S. Main St. Suite 7W, Los Angeles, CA 90013

FOR IMMEDIATE RELEASE
Contact: Jennifer Mitzkus
jennifer@alinemedia.com
213.624.0204

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