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2SQL solution to multimillion-dollar corporate problem wins Australian Innovation Award

12-17-2005 04:05 PM CET | IT, New Media & Software

Press release from: ConvertU2

/ PR Agency: Times8
Australian data conversion specialist ConvertU2 has won an Australian IT Innovation award for solving one of the most expensive and time-consuming problems facing companies all over the world today.

The problem is migrating from one software system to another in the fast-evolving world of technology. The solution is 2SQL, a software and data conversion engine.

2SQL is one of a suite of solutions being developed by ConvertU2 to address these challenges.

Written entirely in Microsoft’s next generation development platform .NET, 2SQL is the only automated solution to the task of converting Microsoft Access applications and data to Microsoft SQL Server.

Access is the most popular database platform in the world. It is now being extended to use SQL Server as the preferred database storage medium.

“Microsoft Access no longer meets the needs of the market for more power and scalability,” says ConvertU2 Director of Business Strategy Greg Nuttall. “Add to that new corporate compliance regulations, which have placed further pressure on organizations to secure huge amounts of data.

“Today, data that does not reside in SQL Server is a roadblock to future development and business growth.”

The paradox is that thousands of organizations are delaying these business-critical migration projects because of the prohibitive cost involved, in terms of both time and money.

Enter 2SQL. 2SQL does in minutes what would otherwise take days, weeks or months to do manually, providing time and cost savings of 80 percent, or a 500 percent return on investment.

To win IT Secrets, ConvertU2 had to submit a written commercialisation plan, followed by a three-minute video pitch for the final round, when a panel of eight judges representing the cream of Australia’s venture capital and IT community gathered in Melbourne to view the entries.

Competition judge Matthew Michalewicz said that the IT Secrets panel had been impressed by ConvertU2’s software architect’s track record in database conversion and successful commercialisation of previous products.

“We were also impressed by their partnering business model and existing alliances with Microsoft and their customers both nationally and overseas,” said Mr Michalewicz, a successful technology entrepreneur who recently emigrated to Australia from the United States as founder and CEO of SolveIT Software.

“According to IT analyst Gartner, companies planning on moving their old programs to Microsoft's new .NET software need to prepare themselves to pay 40 percent to as much as 60 percent of the cost of developing the programs in the first place," he added.

"ConvertU2 is solving a very, very big problem.”

***
About ConvertU2
ConvertU2 was founded in 2005 to develop and bring to market a range of data and software conversion tools in a market driven by continual new technology developments and the demands of corporate compliance. The company is a partnership of four data conversion specialists with combined experience of more than 60 years in the IT industry, and is in the early stages of commercializing its products. www.convertu2.com

To find out more or for a demonstration of 2SQL's capabilities, please contact:
Mr Greg Nuttall
Director, Business Strategy
ConvertU2
Adelaide, Australia

Email: gnuttall@convertu2.com

Phone +618 82283260; +61419037403


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