Press release
Mercedes-Benz Singapore is at the Industry’s Forefront offering a mobile-optimized Website with Netbiscuits
The automotive pioneer taps on Netbiscuits’ cross-platform publishing technology to deliver moving user experience on the mobile WebSingapore, 20 September 2010 – Mercedes-Benz Singapore, part of Daimler South East Asia, today announced the launch of its mobile company portal. The mobile site was developed by Netbiscuits, the world’s leading cloud software service for cross-platform publishing of mobile websites and apps.
At http://m.mercedes-benz.com.sg the mobile users will be able to find condensed information of the Mercedes-Benz Singapore website in a feature-rich manner and appealing design. The portal includes a virtual car showroom featuring the product’s highlights, technical data, picture galleries, and pricing information. To complement the recent market launch of the iconic SLS AMG, visitors can watch the TV commercial of the new Mercedes-Benz super sports car.
Under Mercedes-Benz World, the mobile website offers easy access to the manufacturer’s innovations as well as latest news and events including promotions and offers. A contact form and information on local Mercedes-Benz Service Centers round off the mobile offering.
“Considering the rapidly increasing number of mobile Web users in Singapore, our goal was for them to reach the same level of engagement as visitors to our main website”, explains Mr Gilbert Kwek, Vice President, Sales & Marketing, Mercedes-Benz Singapore. “In Netbiscuits we found the right technology partner to achieve this. Our mobile website even feels like a mobile application. Moreover, our portal is optimized to suit each accessing device ranging from smartphones or media tablets down to Web-enabled feature phones.”
“Mercedes-Benz in Singapore is one of the first automotive companies in South-East Asia to fully embrace the mobile Web by offering a mobile-optimized portal”, says Joerg Krahnert, Managing Director of Netbiscuits APAC operations in Singapore. “The mobile website of Mercedes-Benz Singapore is an excellent example of how to drive user excitement and at the same time focus on the customer’s needs and the mobile use situation on the go. We are glad to have been able to support Mercedes-Benz in creating brand value in the mobile channel.”
About Daimler
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.
About Netbiscuits
Netbiscuits is the world’s leading cloud software service for cross-platform development, publication and monetization of mobile websites and apps. The company serves the mobile Internet programs for premium online and media companies such as eBay, Universal Music, MTV Networks and Axel Springer, as well as leading agencies such as Sapient, Publicis, Razorfish and Ogilvy. Globally Netbiscuits processes more than 3.5 billion mobile page deliveries for its customers each month. Founded in 2000, the company has 85 employees in the USA, Germany, UK and Singapore.
The award winning Netbiscuits platform is available as a cloud-based software service (SaaS). At www.netbiscuits.com all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web applications. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs. In 2009 Netbiscuits won the internationally recognized ME Award for the “Best Mobile Publishing Platform”.
Mercedes-Benz Singapore is the official passenger car dealer offering a wide range of new cars and high end luxury vehicles. Visit our car showrooms and auto service centers across Singapore.
Local Contacts
PR Contact Netbiscuits
Anja Krahnert
Tel: +65 8189 3880
Email: a.krahnert@netbiscuits.com
PR Contact Mercedes-Benz Singapore
Laura Schleser - Low
Alternative Communications and Media Relations
Tel: +65 6849 8582
Fax: +65 6849 8481
Email: laura.schleser-low@daimler.com
http://www.mercedes-benz.com.sg
Daimler South East Asia Pte. Ltd.
Mercedes-Benz Singapore
3 Temasek Avenue
#29- 01 Centennial Tower
Singapore 039190
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