Press release
Underwear Market 2018-2023 : Amazon, Ann Summers, Asda, ASOS, Bluebella, Bonmarché, Boux Avenue, Bravissimo, Calvin Klein, Curvy Kate, Debenhams, Dora Larsen, Dorothy Perkins, Elomi, Figleaves, H&M, Happysocks, House of Fraser, John Lewis, Marks & Spenc
Underwear Market 2018-2023
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The UK underwear market is forecast to reach £5.8bn in 2018, equating to 16% of the 16+ clothing market. While the sector has been protected to a degree given how essential the category is, the market has been driven predominantly by inflation since 2017, with volumes in decline. Volumes are however forecast to recover out to 2023, as growing consumer appetite for regular newness and more fashionable underwear, especially in lingerie, will drive spending.
Scope
- 58.1% of UK clothing shoppers have bought underwear in the past year; and women’s underwear is the most shopped category, aided by wider choice and greater trend-led ranges.
- The online underwear market is forecast to grow by over 40% over the next five years, equating to an additional £530m in spend.
- Despite losing 1.5 percentage points off its market share between 2013 and 2018, M&S remains market leader.
Reasons to buy
- Using our five year forecasts to 2023, learn which subcategories in the underwear market will be the fastest performing to ensure more focus and investment in these winning product areas.
- Understand how drivers of underwear purchases, such as price, comfort and fit, change in importance among different demographics in order to maximise sales potential.
- Use our in-depth analysis of the challenges faced by market leader M&S in order to understand how to steal its shoppers and market share.
- Discover which segments of the market are forecast to prosper out to 2023 (value, midmarket or premium), and understand which retailers are best placed to take advantage.
- Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.
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Major Companies Mentioned:
Amazon
Ann Summers
Asda
ASOS
Bluebella
Bonmarché
Boux Avenue
Bravissimo
Calvin Klein
Curvy Kate
Debenhams
Dora Larsen
Dorothy Perkins
Elomi
Figleaves
H&M
Happysocks
House of Fraser
John Lewis
Marks & Spencer
Matalan
Missguided
New Look
Next
Oasis
Peacocks
Primark
Sainsbury's
Simply Be
Sports Direct
Tesco
The London Sock Company
TK Maxx
Topman
Topshop
Triumph
Urban Outfitters
Very.co.uk
Victoria's Secret
Wallis
Warehouse
Wolf & Whistle
Zara
Zara Home
Major Point From Table of Contents
THE HOT ISSUES
Market drivers and inhibitors in underwear
Main issues in underwear:
Greater fashion influence provides growth opportunity for underwear retailers
Comfort and fit of primary importance
Overcoming online challenges vital as shoppers embrace the channel
Shoppers demand more choice in plus size underwear
Pressure on the midmarket as value and premium retailers set to make gains
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in underwear
Category dynamics: women's underwear
Category growth in women's underwear
Category dynamics: men's underwear
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