Charting E-Commerce Business Growth Through the Development of E-Commerce Apps

The number of mobile shoppers has risen exponentially over the past five years, owing to which building an e-commerce app is an absolute necessity to survive and thrive in the virtual marketplace.

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A well-designed and a highly optimized online retail app has been recognized as a basic asset for any e-commerce business. However, thinking that this basic asset will see your business through in the present-day online shopping culture would be a rookie mistake. A Google research published in 2016 revealed that 58 percent of all mobile phone users use store apps and shopping apps on their devices for online shopping, comparing products, discounts, checking reviews, and more. Of these, 66 percent used e-commerce apps to make an online purchase at least once a week. Over the past two years, these numbers are sure to have multiplied.

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Remarking on this trend, Peter Tello, the Head of Sales at The Mobile App Maker said, “Every e-commerce business needs to be mindful of the fact their customers and potential customers use a handheld device to look for things they need to buy. For a customer to first view a product on their smartphone and then go to a desktop to make a purchase through a particular e-commerce platform would require an unwavering brand loyalty which is such a rarity now because people have so many avenues to turn to. Shopping apps build on an app maker that caters to everything from spec to deployment, thus, becomes non-negotiable.”

“Today, we are way past the question of whether an online retailer needs a store app or a more responsive website. If you have to make a choice between investing your capital into making the website more adaptive or building a retail app from scratch, the latter is the way to go,” Tello added.

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The advantages of building an e-commerce app for your e-retail business are far too many to ignore. First and foremost is the unparalleled brand loyalty that comes with shopping apps that work on all platforms, as they provide greater accessibility. Besides, any store app designed to align with the need for remarkable scalability helps load content faster and drives enhanced usability and higher user engagement.

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In the US alone, the volume of digital transactions made from mobile devices has gone up from 1.8 percent in 2010 to 22.3 percent in 2017. The growth in in-roads made by the mobile technology is irrefutable. It only makes sense for e-retailers to tap in on the rising app usage tendencies and expand their businesses as e-commerce app development grows.

At the Mobile Apps Maker, we strive to deliver apps that are feature-loaded, secure, intuitive and user-friendly. To know more, check out our FAQ page and find answers to the most common questions that our customers ask us.

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This release was published on openPR.