Success Case Study: Lucozade Sport Fitwater—Enhancing Functional Drink Appeal outside Sport Participation

Lucozade Sport Fit water, launched in August 2017, is vying ‘six million fitness lovers’ in the U.K. The fit water contains four electrolytes, namely, magnesium, sodium, calcium and chloride. The design is to woo people who are serious regarding their fitness and the functional drink is without sugar boost. To put things in perspective, lucozade sport fit water helps to attain agility and flexibility. These insights are according to the report titled “Participation, “which has been recently added to the repository of Market Research Hub.

Lucozoade, owned by Suntory Group, projects that water accounts for 14% of Great Britain’s soft drinks market. Functional water, fastest growing segment is available in shelves. Fitwater goes beyond claims such as “zero sugar”, “glutten free” and provides the apt and conducive water drink. The success of Lucozoade should be credited to Skye, a fitness blogger, who used to make her own electrolyte drink at home, helped in the development of the product. Besides, Key Performance Indicator of having a million people moving in mere three years was worthwhile. Taking sports nutrition concepts to a whole new lever, fit water has influenced the fitness fans not only in the U.K. but in Europe, too. Fitwater, a purified spring water, helps in hydration and wellness; and people outside the periphery of sports are embracing it.

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Success Case Study: Lucozade Sport Fitwater—Enhancing Functional Drink Appeal outside Sport Participation: Report Content

Scope of this report is to provide authentic and thorough analysis and data associated with the    success case study of Luncozade sports fitwater. These data incorporates the market size data, along with the graphical and textual analysis on the leading companies and the market growth trends. Prominently, the report covers major drivers, restraints, trends, predominant players in the market and product categories along with market estimation which has an impact on the market on a global scale.

The report also delves into the way Lucozade entered the market with the novel idea of ameliorating the health of not people through fitwater. Besides, it also includes how fitwater will help retailers increase the water sales in store.

The report starts from the executive summary which delineates market size in terms of revenue, market value and production. In addition, an exhaustive analysis of the competitive landscape highlights profiles of eminent players in the global market space. Besides, the report also assesses the strategic moves, areas of interest, and developments undertaken by major players in the market. 

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 Success Case Study: Lucozade Sport Fitwater—Enhancing Functional Drink Appeal outside Sport Participation: Research Methodology

An exhaustive research methodology has been embraced with respect to providing a research approach incorporating of secondary and primary research. The insights in the report is the result of a coherent secondary research, primary interviews and in-house reviews by panel of experts.

The secondary research embodies SEC filings, company websites and presentations by investors, industry white paper and statistical database. On the other hand, the primary research embodies face to face interviews, phonic interviews and e-mail interaction coupled with honest reviews of the shelf label market regardless of geographies. To provide the readers with authentic report, a panel of expert peruses and examines the data collected from various sources.

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