(openPR) - OnCell Systems, the leading provider of on-demand, location-based multimedia content to cell phones, passed the 5 million user mark this week, furthering its goal of being the world leader in the cell phone tour delivery space. These users participated in cell phone audio tours, provided by OnCell, at museums, parks and cities through their own personal mobile devices. In only 2.5 years, OnCell has grown its portfolio exponentially, serving over 700 sites nationally. According to OnCell's Visitor Statistics, the service is on track to reach 10 million callers within the next year.

“It is very exciting to reach this milestone in such a short time frame” said Thomas Dunne, OnCell President and CEO. “This is a clear indication of our leadership position in the cell phone tour market space. We see no slowing in usage and our growth in sites and users continues to be astonishing."

Not limited to audio tours, OnCell offers iPhone and Android applications, mobile texting games, mobile giving, captioning, and geo-tagging, as well as a survey/comment line. The mobile web tours allow visitors with smartphones to listen to audio, view images & video and easily connect to social media sites. OnCell works to enhance the visitor experience, through auditory and visual means. The ease of access to tour content through the visitor’s own mobile device allows visitors to learn at their own pace and enjoy any site at their leisure.

OnCell is a market-leading service that provides informational audio and video content to a visitor’s cell phone or mobile device. The audio and video content creates a cell phone interpretive experience that can be accessed at the visitor’s own time and pace. The service includes the MyOnCell client interface that allows the venue owner to make real-time changes to their content. Other services include iPhone Apps, Mobile Giving, Mobile Texting Games and Visitor Feedback. Current OnCell clients include Grand Canyon National Park, The George Eastman House, U.S. Botanic Garden, Smithsonian Marine Park, Aquarium of the Pacific, Independence Hall National Park, Key West Botanical Garden, The Met, Memphis Zoo, Philadelphia's Museum Without Walls, The Norton Museum of Art and the City of Houston.

OnCell Systems, Inc.
1160D Pittsford-Victor Road
Pittsford, NY 14534