A2P SMS Market 2018 Global Key Country Analysis: FortyTwo Telecom AB, AMD Telecom S.A., Symsoft AB, OpenMarket, Optimizer International Group, Angkor Data Communications Group

Coherent Market Insights has announced the addition of the “A2P SMS Market Size Status and Forecast 2026”, The report classifies the global A2P SMS Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as restraining market growth.

This report studies the global A2P SMS Speaker market, analyzes and researches the A2P SMS Speaker development status and forecast in North America, Europe, Asia Pacific, Latin America and Rest of the World. This report focuses on the top players in global market, like FortyTwo Telecom AB, AMD Telecom S.A., Symsoft AB, OpenMarket, Optimizer International Group, Angkor Data Communications Group

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Mobile subscriber consumer base of over 5 billion across globe will provide substantial growth potential to A2P SMS market. According to GSM Association (GSMA), the global telecom operators have over 5 billion mobile subscribers, encompassing over two third of the global population. SMS is the most conventional and cost-effective means for communication that can be conveniently utilized as a form of media and promotional purposes. Moreover, increasing reliance of consumer on smartphones for various activities that include social networking, shopping and usage of mobile wallets on daily basis is expected to provide high impetus to the overall A2P SMS market over the forecast period.

Typical applications of these services in BFSI segment include authentication of users of online services, banking notifications, critical transaction alerts (due payment, balance statements, minimum balance requirements, etc.), SMS banking and promotional campaigns for new BFSI policies. These applications are projected to increase at considerable rates and positively influence growth of the BFSI segment in the A2P SMS market through the forecast period. Moreover, proliferating e-commerce retail industry is expected to provide strong growth prospects. Retail specific applications include location based promotional campaigns, contests, coupons, product discount & sale announcements and enhanced consumer service. Owing to these applications, customer relationship management accounted for the largest A2P SMS market share among application segments.

On the basis of applications, the global A2P SMS market is classified into:

Customer relationship management services
Pushed Content Services
Interactive Services
Promotional campaigns
Others (Query and search based services)

On the basis of end users, the global A2P SMS market is classified into:

Retail
BFSI
Transportation and transit
Utilities
Education & Healthcare
Others (Media, Gaming and entertainment)

According to United Nations Economic and Social Commission for Asia and Pacific (UN ESCAP), Asia Pacific is home to largest consumer base across the globe, accounting for over 60% of the global population. Emerging economies such as China, India, Indonesia, and Saudi Arabia are expected to provide significant growth prospects over the forecast period, owing to the large mobile subscription base in these regions. Moreover, proliferation of smart banking and e-commerce in the regions will provide significant demand surge for A2P SMS market.

Applicant tracking system (ATS) enables electronic handling of staffing requirements by collecting and storing resumes. Depending on the requirement of organizations, these can be accessed online or implemented on enterprise, or can be obtained freely and are sometimes open sourced. Ability of these systems to track massive workloads, reduce the requirement of manual workforce, and reduce the overall enterprise expenses is among the major factors influencing growth of the market.

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This release was published on openPR.