Press release
Trekking Poles Market Projected to Garner Significant Revenues by 2028
According to a recently published report by United Nations World Tourism Organization (UNWTO), the international tourist arrivals to destinations around the world increased to 7% in 2017. The report further states that this momentum is likely to continue at a rate of 4%-5% in 2018. This equates to significant growth potential and opportunities for the trekking poles companies across countries.
In order to offer an improved experience to the trekking enthusiast, leading manufacturers are focusing on incorporating innovative technological solutions in the trekking poles to offer improved trekking experience to customers. For instance, Helinox has developed a cutting-edge DAC technology to develop lightweight outdoor equipment such as trekking poles. The company is focusing on leveraging this technology and incorporating novel designs in this equipment.
With the incorporation of the novel and smart technologies, major manufacturers are also focusing on equipping the trekking poles with tension lock systems and adjustable mechanisms that enable the end users to extend the poles internally. Through the integration of novel and innovative technological features in the trekking poles, major companies are focusing on improving the customer loyalty towards their brand.
To lower the number of accidents among trekkers, leading manufacturers are focusing on diversifying their focus towards developing trekking poles with enhanced grip. Major manufacturers such as Leki is focused towards developing trekking poles equipped with high-strength aluminum shafts, which offer superior stability and can withstand extreme temperature conditions and various applications. In addition, the company is also utilizing carbon fibers to integrate novel features such as high bending capacity, lightweight, and high stiffness.
Also, leading manufacturers such as Black Diamond is focusing on developing trekking poles that are incorporated with ergonomically angled grip along with a natural cork grip to offer moisture and comfort management. Moreover, the company is concentrating on differentiating their product line by incorporating 360-degree padded webbing strap and non-slip foam grip extensions. Through incorporating novel and innovative features in the trekking poles, leading manufacturers are focusing on durable and long-lasting products.
Individuals prefer making online purchases to save time and fulfill their requirements. With the growing adoption of smart devices such as smartphones, e-commerce platforms are focusing on identifying the growing requirements of the customers and offers a range of products at comparatively low rates. Leading companies are focusing on offering a range of products on the e-commerce platforms as it enables them to get reviews and feedbacks, which they can further incorporate to sustain their lead in the competitive market.
Capitalizing on the growing requirements of the customers, major manufacturers are focusing on widening their approach and customer base through offering their products on various e-commerce platforms. To retain customer loyalty, leading brands such as Leki and Black Diamond are advertising their products on prominent e-commerce portals such as Amazon.com, Dickssportinggoods.com, and sportsdirect.com. In addition, leading travel portals are also focusing on offering these products in lucrative travel packages to improve their traveling experience.
To remain in the forefront of the competitive market, major manufacturers are focusing on implementing marketing strategies such as collaborations, product launches, and strategic partnerships. For instance, major companies such as Leki is focused on collaborating with tech giants such as Microsoft and Summit Data Corp to develop novel trekking applications that enable the end users to use GPS tracker as well as save the trails hiked on the cloud. Increased download of this application has translated into a surge in sales of trekking merchandise, particularly trekking poles.
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In addition, a leading high-performance outdoor equipment brand, MSR has recently launched three novel backcountry pole designs – Trail, Ascent, and Explore series. The company is focused on developing innovation pole designs equipped with DynaLock secure solutions for tool-free tensioning and offering rock-solid performance while performing backcountry adventures, snowshoeing, and winter travel.
Some of the key players identified in the trekking poles market include Black Diamond, Leki, MSR, Helinox, Komperdell, and Mountainsmith.
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