(openPR) - Swedish packaging concept company JakeBox AB, known for it's eye-catching and eco friendly pop-up packaging concept for discs, used by among others Rolling Stones, Nokia, Philips and Lamborghini, have now sold their first license in Japan, to leading printing corporation Dai Nippon (DNP).
"Origami is the one of the traditional crafts in Japan, and there is a clear connection between Origami and JakeBox", says Mr. Shunji Yano, who will be in charge of the JakeBox business at Dai Nippon.
"There are many advantages with JakeBox that attract the consumers' interest" says Mr. Yano."The innovative design, the feature that keeps the disc from falling out, the simplicity in handling the discs, especially for the elderly or disabled. It's also environmentally friendly, so it will certainly create a favourable corporate image for DNP."
"This is definitely a break-through for us", says JakeBox CEO Jakob Skarin. "Japanese companies are well known for their thorough research before investing, so getting the green light from such a renowned company as DNP is proof that the JakeBox concept is considered very bankable."
DNP will market JakeBox for sales promotion, commercial discs and cover-mounts, offering a complete concept, with discs in the most appropriate packaging, refraining from the non-value added price competition. According to Mr. Yano, JakeBox meets these requirements perfectly.
"People are also getting more and more environmentally conscious. And JakeBox is made entirely from renewable, recyclable and bio-degradable raw material."
"DNP will also propose to develop new packaging concepts in cooperation with JakeBox in the near future."
More about JakeBox AB
The idea of JakeBox is to provide the media industry with innovative, eco friendly packaging concepts.
The first product is the eye-catching pop up-package for CD and DVD that has been used mainly for promotional issues and exclusive collector's editions of music, film, games and corporate advertising.
But the generic unprinted stock version has also been sold to consumers, through retail chains.
The company is based in Stockholm,
Sweden and the main markets thus far are Germany, UK, Austria and the Nordic Countries.
The company has a strong environmental policy and strives for reducing use of oil based products.
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