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Customer Engagement Solution Global Market Report 2024 - By Demand, Share, Size, Trends, Forecast To 2033
Customer Engagement Solution Market
The customer engagement solution market size is expected to see rapid growth in the next few years. It will grow to $34.29 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to predictive analytics for anticipation, enhanced security measures, focus on accessibility and inclusivity, personal data control for customers, environmental sustainability.. Major trends in the forecast period include personalization at scale, data-driven insights for customer understanding, proactive customer engagement, customer journey mapping and orchestration, real-time engagement and feedback, integration with crm and marketing automation.
Market Overview -
Customer engagement solutions refer to solutions that can improve and automate customer self-service options. It helps the live agent concentrate on other requests, such as calls or chat requests. This also helps to improve customer loyalty. Customer engagement solutions used to solve problems without requiring a support team.
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Impact Of High Internet Penetration On The Customer Engagement Solutions Market
The high penetration of the internet is expected to propel the growth of the customer engagement solutions market going forward. The Internet refers to a worldwide network that helps to transmit a variety of data and media across interconnected devices. The Internet is used in customer engagement solutions for answering customer questions digitally using tools such as email, social media, live chat, and messaging apps. For instance, in March 2021, according to Internet World Stats, a US-based internet statistics providing company, internet users are 5.1 billion in 2021 worldwide with a penetration rate of 65.6%. In addition, on an average global Internet, users are spending 6 hours and 43 minutes online every day. Therefore, the high penetration of the internet is driving the customer engagement solutions market share.
Competitive Landscape -
Major companies operating in the customer engagement solution market report are Aspect Software Inc., Avaya Inc., Calabrio Inc., Genesys Telecommunications Laboratories Inc., IBM Corporation, Microsoft Corporation, NICE Systems Ltd., Nuance Communications Inc., OpenText Corporation, Oracle Corporation, Pegasystems Inc., Pitney Bowes Inc., Salesforce Inc., SAP SE, ServiceNow Inc., SugarCRM Inc., Verint Systems Inc., Zendesk Inc., Bpmonline Inc., Crmnext Inc., eGain Corporation, Eptica S. A., Freshworks Inc., IFS-Mplsystems Ltd., Lithium Technologies LLC., SpotOn Transact LLC., MessageGears Inc., Yellow Messenger Pte. Ltd., Kevit Technologies Pvt. Ltd., Helpshift Technologies Pvt. Ltd.
Redefining Customer Engagement Solutions With Technological Innovations
Technological innovations are the key trends gaining popularity in the customer engagement solutions market. Major companies operating in the customer engagement solutions sector are introducing new technological innovations to reinforce their position in the market. For instance, In October 2022, CSG International, a US-based business support systems software and services provider, launched CSG Xponent Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. It can hyper-personalize customer communications on their preferred engagement channels. It can also provide patients with the extraordinary experiences they get from their favorite consumer brands.
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Key Segments -
The customer engagement solution market covered in this report is segmented -
1) By Component: Solution, Services
2) By Deployment Type: On-Premise, Cloud
3) By Organization Size: Small and Medium Enterprises, Large Enterprises
4) By Vertical: BFSI, Consumer Goods and Retail, Telecommunication, Healthcare and Life Sciences, Automotive and Transportation, Media and Entertainment, Travel and Hospitality, Manufacturing, Other Verticals
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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