Market Analysis of Leading Male Grooming Product Manufacturers 2024 | IMARC Group

Male grooming products are a class of items created to suit the hygiene and styling requirements of men. This market segment covers products designed for men's specific dermatological needs including shaving creams, razors, aftershaves, hair care products, and skincare items. This industry was significantly influenced by the changes in consumer's attitudes to the male beauty and self-care due to what product lines have expanded and new participants appeared. Men usually go through several stages while selecting grooming products including identifying the needs that they have, trying out different brands and formulations, and then finally making a purchase which can either be online or from a shop. The multiple payment options which are secure online transactions and cash on delivery improve the purchasing processes.

The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032.

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The global market for men's grooming products is mostly influenced by the change in the perception of masculinity and the attention given to appearance of men in all age groups. Key drivers to market growth comprise new product releases that cover a variety of skin and hair types. In addition, huge investments in marketing and product development by large brands are focused on targeting male consumers, highlighting the advantages of devoted grooming rituals. Logistics are also critical in the distribution and selling of the male grooming products. Efficient supply chain management is one of the areas that companies heavily invest in to have products, available to customers on time, thus, customers getting satisfied and loyal. The move to e-commerce has compelled companies to use sophisticated logistics solutions that include inventory management systems and fast delivery options that meet the consumers' need for convenience and speed. As businesses try to improve their market coverage and brand attractiveness, the strategic partnerships among grooming product companies and fashion brands, sports franchises, and celebrity endorsers are the legacy.

Some of the Top Key players in the Global Male Grooming Products Industry:

• Beiersdorf
• Coty
• Edgewell Personal Care
• Koninklijke Philips N.V.
• L'Óreal SA
• Natura & Co.
• The Procter & Gamble
• Unilever PLC
• Johnson & Johnson

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Furthermore, loyalty programs and discounts are quite useful in terms of attracting and keeping customers. Many of these programs employ data analytics to personalize promotions and product suggestions on the basis of previous purchases and customer behaviour trends, thus leading to more repeat purchases and customer engagement. The social media development and digital marketing have promoted growth in a big way by providing targeted advertising and consumer interaction. The entry of the direct-to-consumer sales models and subscriptions services by different brands has changed the face of male grooming products marketing and distribution, making it simple and possible for the consumer to access and acquire the products on a regular basis.

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