Flatbread Market to Reach $62.8 Billion by 2026, Driven by Rising Demand for Convenience Foods and Online Sales Channels
Allied Market Research recently published a report titled "Flatbread Market by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others) and Distribution Channel (Business-to-Business and Business-to-Consumers): Global Opportunity Analysis and Industry Forecast, 2019-2026". According to the report, the global flatbread industry was pegged at $41.17 billion in 2019 and is projected to reach $62.8 billion by 2026, registering a CAGR of 6.2% from 2019 to 2026.๐๐ก๐ข๐๐ ๐ซ๐๐๐ฌ๐จ๐ง๐ฌ ๐๐จ๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ ๐๐ฅ๐ฎ๐๐ญ๐ฎ๐๐ญ๐ข๐จ๐ง๐ฌ
Rise in demand for convenience foods, customer preference towards frozen flatbread products, and expansion in quick service restaurant drive the growth of the global flatbread industry market. However, rise in geopolitical tensions to restrict flatbread trade and gluten in flatbread restrain market growth. In addition, maintaining freshness and softness for prolonged period remains a challenge for the players. On the other hand, focusing on improving quality, shelf life, and lessening production costs, clean label in flatbread packaging, and consumer preference for gluten-free and sugar-free flatbread create new opportunities in the market.
๐๐๐ช๐ฎ๐๐ฌ๐ญ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐ญ: https://www.alliedmarketresearch.com/request-sample/6262
๐๐ก๐ ๐ญ๐จ๐ซ๐ญ๐ข๐ฅ๐ฅ๐ ๐ฌ๐๐ ๐ฆ๐๐ง๐ญ ๐ญ๐จ ๐ซ๐ฎ๐ฅ๐ ๐ญ๐ก๐ ๐ซ๐จ๐จ๐ฌ๐ญ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐๐
Based on product type, the tortilla segment held the largest share in 2019, accounting for more than half of the global flatbread market. This is due to its health properties and low carb count. Furthermore, the demand for organic tortilla made with whole grain and gluten-free certification would boost the segment. On the other hand, the fry bread segment is expected to portray the fastest CAGR of 9.4% during the forecast period.
๐๐ก๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ-๐ญ๐จ-๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฌ๐๐ ๐ฆ๐๐ง๐ญ ๐๐จ๐ฆ๐ข๐ง๐๐ญ๐๐ ๐ญ๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ
Based on distribution channel, the business-to-business segment held the lion's share in 2019, contributing to more than three-fifths of the global flatbread market. This is due to innovation in ingredients and new types of bread by manufacturers. However, the business-to-consumer segment is expected to manifest the fastest CAGR of 6.9% during the forecast period. This is due to increase in penetration of various online portals in developing regions and the rise in number of offers or discounts, especially in online channel.
๐๐จ๐ซ๐ญ๐ก ๐๐ฆ๐๐ซ๐ข๐๐ ๐ก๐๐ฅ๐ ๐ญ๐ก๐ ๐ฅ๐๐ซ๐ ๐๐ฌ๐ญ ๐ฌ๐ก๐๐ซ๐ ๐ข๐ง ๐๐๐๐
The global flatbread market across North America dominated in 2019, contributing to nearly two-thirds of the market. This is due to high penetration of ready-to-eat and convenient products in this region. On the other hand, Asia-Pacific region is expected to register the fastest CAGR of 9.6% during the study period. This is due to increase in urbanization and growing product awareness towards clean-label products and products with health ingredients.
๐ ๐จ๐ซ ๐๐ฎ๐ซ๐๐ก๐๐ฌ๐ ๐๐ง๐ช๐ฎ๐ข๐ซ๐ฒ ๐๐ญ: https://www.alliedmarketresearch.com/purchase-enquiry/6262
In addition, the increase in the number of quick service restaurants, also known as fast food restaurants, has had a positive impact on the consumption of flatbread. This restaurant is usually part of a franchise or restaurant chain operation that provides standardized ingredients or partially prepared foods. Moreover, an increase in the attraction of millennials and Gen Z toward quick service restaurants owing to innovation in food products, restaurants, themes, and others results in the growth of the market. In addition, an increase in the busy lifestyles of consumers, along with a rise in disposable income and the availability of ready-to-eat food products, drive the growth of the flatbread market. However, keeping flatbread moist, soft, and mold-free has been a top issue for the stakeholders. Moreover, flatbreads are also spoiled through microbial growth, oxidation, discoloration, and moisture loss, which affects the growth of the flatbread market.
In addition, introduction of clean label in flatbread focuses on avoidance of additives, artificial colors, chemicals, artificial flavors, GMO's, high fructose corn syrup, and hydrogenated oil. Moreover, clean labeling is a consumer-driven movement which demands a return to real food and transparency through authenticity. The regulations associated with flatbread products related to various ingredients used in the process, food hygiene, health claims, and others fosters the growth of the market. Furthermore, introduction of clean label creates a trust factor within the consumer, owing to which they can rely on manufacturers of food, which also fuel the growth of the flatbread market share.
The increase in penetration of various online portals in developing regions and the rise in number of offers or discounts which attract consumers to purchase flatbread through online channel augment the growth of the flatbread industry. Moreover, online sales channel has increased the consumer reach, owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. increase in e-commerce sales, improvements in logistics services, ease in payment options, and the facility to enter new international markets for major brands further boost the flatbread market.
๐๐ซ๐ข๐๐ข๐ง๐ ๐๐๐ญ๐๐ข๐ฅ๐ฌ : https://www.alliedmarketresearch.com/flatbread-market/purchase-options
๐๐๐ฃ๐จ๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ฉ๐ฅ๐๐ฒ๐๐ซ๐ฌ
โ Kontos Foods Inc
โ Kontos Foods Inc
โ Klosterman Baking Company
โ California Lavash
โ Evron Foods Ltd
โ Kronos
โ S.A.B. de C.V.
โ GRUMA
โ Olรฉ Mexican Foods Inc
โ Tyson Foods
โ La Brea Bakery
โ Nina Bakery Europe
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