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The Rise of Lingerie Fashion in India to Empower Indian Women

04-25-2024 09:02 AM CET | Fashion, Lifestyle, Trends

Press release from: Shyaway

India, 24/04/2024 - Lingerie fashion in India is undergoing a significant transformation, empowering women across the country. As more women embrace fashion as a form of self-expression, lingerie has emerged as a crucial component of their wardrobe. From traditional styles to modern trends, Indian women are exploring a wide range of lingerie options that cater to their diverse needs and preferences.

The growing popularity of lingerie fashion in India is not just about style; it's also about empowerment. Women are embracing lingerie that makes them feel confident and comfortable, breaking away from traditional norms and embracing their individuality. This shift is reflective of a broader change in society, where women are asserting their independence and redefining beauty standards.

Leading the charge are brands like Shyaway, offering a diverse range of lingerie that combines style, comfort, and affordability. From everyday essentials to special occasion wear, Shyaway is empowering Indian women to embrace their femininity with confidence.

With the rise of lingerie fashion in India, women are not just buying lingerie; they are making a statement. It's a statement of self-love, self-expression, and self-confidence. As the lingerie market in India continues to grow, it's clear that this is more than just a fashion trend; it's a movement towards empowerment and self-acceptance.

For more information, please contact: (044) 3500 8666
About Shyaway:
Shyaway is a leading lingerie brand in India, known for its innovative designs, comfortable fabrics, and affordable prices. With a wide range of products catering to women of all shapes and sizes, Shyaway is committed to empowering women and helping them feel confident in their own skin.

Door No. 1, 109, Poonamallee High Rd, Ganapathy Nagar, Vanagaram, Chennai, Tamil Nadu 600095.

Shyaway is an innovative lingerie brand founded in 2015 to empower women by offering a vast collection of womens innerwear clothings and accessories. With over 1 million customers and 7 million online visitors, Shyaway aims to help Indian women find the best lingerie at affordable prices. The brand redefines lingerie to embrace natural body shapes and aims to transform the way women shop for lingerie.

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